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| Commerce De Détail > Etude de marché sectorielle |
| How Britain Shops 2005: Food & Groceries |
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€ 3 676,00 |
Editeur
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Verdict |
Langue
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Anglais |
Date de publication : |
Mars 2005 |
Taille du document : |
118 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| How Britain Shops 2005: Food & Groceries |
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Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it's complex, capricious and notoriously difficult to attain success … and that’s mostly thanks to one thing: the consumer. How Britain Shops: Food & Grocery examines shifts in consumer shopping patterns against a backdrop of a market increasingly dominated by a handful of large players, rampant price deflation and expansion into the arena of neighbourhood retailing by the big supermarket groups.
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How Britain Shops: Food & Groceries Table of contents Asda - Asda, conversion rates - Asda, loyalty - Asda, competitors - Asda, key findings - Asda, visitors - Asda, main users Co-op - Co-op, conversion rates - Co-op, loyalty - Co-op, competitors - Co-op, key findings - Co-op, visitors - Co-op, main users
Shopping around Retailer usage Main user share by region Conversion rates Key findings Profile of food & groceries shoppers Penetration of food & groceries shoppers Executive summary
Executive Summary About the cDNA programme Drivers of loyalty/disloyalty Loyalty Iceland - Iceland, conversion rates - Iceland, loyalty - Iceland, competitors - Iceland, key findings - Iceland, visitors - Iceland, main users Kwik Save - Kwik Save, conversion rates - Kwik Save, loyalty - Kwik Save, competitors - Kwik Save, key findings - Kwik Save, visitors - Kwik Save, main users M&S - M&S, conversion rates - M&S, loyalty - M&S, competitors - M&S, key findings - M&S, visitors - M&S, main users Morrison - Morrison, conversion rates - Morrison, loyalty - Morrison, competitors - Morrison, key findings - Morrison, visitors - Morrison, main users Netto - Netto, conversion rates - Netto, loyalty - Netto, competitors - Netto, key findings - Netto, visitors - Netto, main users Sainsbury - Sainsbury, conversion rates - Sainsbury, loyalty - Sainsbury, competitors - Sainsbury, key findings - Sainsbury, visitors - Sainsbury, main users A Safeway - Safeway, conversion rates - Safeway, loyalty - Safeway, competitors - Safeway, key findings - Safeway, visitors - Safeway, main users Tesco - Tesco, conversion rates - Tesco, loyalty - Tesco, competitors - Tesco, key findings - Tesco, visitors - Tesco, main users Somerfield - Somerfield, conversion rates - Somerfield, loyalty - Somerfield, competitors - Somerfield, key findings - Somerfield, visitors - Somerfield, main users Waitrose - Waitrose, conversion rates - Waitrose, loyalty - Waitrose, competitors - Waitrose, key findings - Waitrose, visitors - Waitrose, main users
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PPLSEN
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