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Industrie Du Disque > Etude de marché sectorielle
 How Britain Shops 2005: Music & Video
€ 3 676,00
Editeur :
Verdict
Langue :
Anglais
Date de publication :
Mars 2005
Taille du document :
93
Autres informations :
Description , Table des matières
 
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Présentation de l'étude de marché - Description & Table des matières
 How Britain Shops 2005: Music & Video

Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it's complex, capricious and notoriously difficult to attain success … and that’s mostly thanks to one thing: the consumer. How Britain Shops: Music & Video examines shifts in consumer shopping patterns against a backdrop of a intense price pressure, a growing threat from the big four supermarket groups and the failure of many specialists to translate strong consumer demand into sales and profit growth.


 

How Britain Shops: Music & Video
Table of contents
Shopping around
Retailer usage
Main user share by region
Conversion rates
Key findings
Profile of music & video shoppers
Penetration of music & video shoppers
Executive summary
Executive Summary
About the cDNA programme
Drivers of loyalty/disloyalty
Loyalty
Amazon
- Amazon, conversion rates
- Amazon, loyalty
- Amazon, competitors
- Amazon, key findings
- Amazon, visitors
- Amazon, main users
HMV
- HMV, conversion rates
- HMV, loyalty
- HMV, competitors
- HMV, key findings
- HMV, visitors
- HMV, main users
Music Zone
- Music Zone, conversion rates
- Music Zone, loyalty
- Music Zone, competitors
- Music Zone, key findings
- Music Zone, visitors
- Music Zone, main users
MVC
- MVC, conversion rates
- MVC, loyalty
- MVC, competitors
- MVC, key findings
- MVC, visitors
- MVC, main users
Tesco
- Tesco, conversion rates
- Tesco, loyalty
- Tesco, competitors
- Tesco, key findings
- Tesco, visitors
- Tesco, main users
Asda
- Asda, conversion rates
- Asda, loyalty
- Asda, competitors
- Asda, key findings
- Asda, visitors
- Asda, main users
WH Smith
- WH Smith, conversion rates
- WH Smith, loyalty
- WH Smith, competitors
- WH Smith, key findings
- WH Smith, visitors
- WH Smith, main users
Woolworths
- Woolworths, conversion rates
- Woolworths, loyalty
- Woolworths, competitors
- Woolworths, key findings
- Woolworths, visitors
- Woolworths, main users
Virgin Megastores
- Virgin Megastores, conversion rates
- Virgin Megastores, loyalty
- Virgin Megastores, competitors
- Virgin Megastores, key findings
- Virgin Megastores, visitors
- Virgin Megastores, main users


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