· Examine the main factors which are critical to success in this industry
 

 

· Analyse the structure of the industry

· Understand the importance of the main end user sectors

 

 
Compare the changes expected in the UK steel stockholding market between 1994
 

 
and 2003

· Use these fully reasoned forecasts for the next five years to set
 

 
your own objectives

· Appreciate what you need to achieve to keep up with your competitors,
 

 
and to gain a lead on the others

· Interpret these forecasts into your own business situation and marketing
 

 
plans

 

 
Examine the main factors which are critical to success in this industry including:

· Customer Orientation

· Flexibility

· Diversification

· Investment In Technology

· Quality Standards

· Value Adding Services

 

 
Analyse the structure of the industry:

· See how acquisitional activity has changed the structure of the industry

· Understand why the UK steel stockholding industry has become so concentrated

 

 
Understand the importance of the main end user sectors:

· Discover the five main end user industries for steel stockholders

· Understand the importance of the construction end user sector

The following types of steel products are included in this report:

· Strip Mills Products:

 

 
-all coated sheet

 

 
-thick rolled coil & lengths

 

 
-coil reduced uncoated material

 

 
-thin hot rolled coil & lengths

· General Steels:

 

 
-heavy sections

 

 
-reversing mill plate

 

 
-light bars & flats

 

 
-light sections

 

 
-billets & bars >80mm

· Tubes & Hollow Sections

· Engineering & Bright Steels:

 

 
-bright steels (alloy & non-alloy)

 

 
-engineering steels

· Stainless Steel

The analysis includes:

· Total Deliveries to UK Stockholders, UK Mills & Imports, 1994-1998
 

 
(volume)

· Market Segmentation , By Product Type, 1994-1998

· Factors Affecting Demand

· Total Forecast Deliveries to UK Stockholders, UK Mills & Imports,1999-2003(volume)

· Forecast Market Segmentation, 1999-2003

· Production, By Product 1994-1998

· Critical Success Factors

· International Trade, 1994-1998 (volume)

· Industry Structure

· Profiles of 13 Leading Steel Stockholders