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| Formation - Education > Etude de marché sectorielle |
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€ 1 095,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Août 2005 |
Taille du document : |
41 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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Based on vendor interviews,
this Datamonitor brief explores the different buying and selling strategies used
in the education market, and recommends how to select an effective strategy. The
brief profiles five vendors and two resellers, and predicts how the market is
likely to change. Vendors will find this brief provides insight into how technology
is sold successfully in the education market.
Scope
Profiles of five
vendors and two channel partners including Dell, HP, HRW, Plato Learning, Toshiba,
GovConnection and Software Express
Interviews with key hardware and software vendors K12 and higher education in
the U.S.
Highlights
Institutions and
vendors use many different strategies to buy and sell technology which makes
the education market extremely complicated and prone to costly and time-consuming
missteps.
Successful sales strategies consider the extent to which the product impacts
the day to day functions of the institution, as well as how closely tied it
is to teaching and learning.
The education market is unlikely to make dramatic changes in how technology
is bought and sold in the future, but will seek out new ways to realize incremental
efficiencies.
Reasons to Purchase
Align sales strategy
with buyer preferences
Achieve larger revenue returns from sales strategy
Avoid the common pitfalls for vendors in the education market
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