About this report
 
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
 

 
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
 

 
By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'. Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.
 

 
Each report contains comprehensive analysis into:
 

 
Market sizes
 
Market trends
 
Leading manufacturers
 
Consumer trends
 
Sales forecasts
 
This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.
 

 
Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.
 

 

Contents
 

 
Introduction
 

 
Definitions
 
Consumer research
 
Abbreviations
 
Executive Summary
 
Growing demand for healthy, convenient food choices
 
Relationship between health and diet
 
Low fat is an important ‘healthy’ category
 
Traditional stores losing out to grocery multiples
 
International companies take market leadership
 
Fat-free products likely to be well received in Spain
 
Market Drivers
 
Changing lifestyles influence food demand
 
Figure 1: Trends in Spanish population, by age, 2000-05
 
Health problems are on the increase
 
Figure 2: Population with chronic illnesses, by gender, 1999-2003
 
Figure 3: Overweight population, by country, 1996
 
Figure 4: Losing weight, by country, 2004
 
Employment influences changing eating habits
 
Figure 5: Trends in Spanish employment, 1998-2003
 
Household size
 
Figure 6: Trends in number of Spanish households, by size, 1998-2002
 
Market Size and Trends
 
Population growth and benign economic climate benefit food & drink spend
 
Figure 7: Spanish consumer expenditure on food and non-alcoholic drink, at current and constant prices, 1999-2004
 
Total expenditure outpaced by expenditure on food & drink
 
Figure 8: Food as % of total household expenditure, 1999-2004
 
Fastest growth recorded by fruit, slowest by oils & fats
 
Figure 9: Spanish household expenditure on food, by category, 1999-2002
 
Healthy variants gain share of reviewed food markets
 
Figure 10: Spanish retail value sales of selected food markets, 2000-05
 
Figure 11: Spanish retail value sales of selected ‘healthy’ foods, by market, 2000-05
 
Disparity in ‘healthy’ growth influence by sectors
 
Figure 12: Spanish ‘healthy’ foods sales growth, by market, 2000-05
 
Market Segmentation
 
Baked goods
 
Figure 13: Spanish retail value sales of baked goods, by sector, 2000-05
 
High fibre dominates ‘healthy’ bread
 
Rapid growth of low fat & low sugar cakes and pastries
 
Figure 14: Spanish retail value sales of ‘healthy’ baked goods, by sector, 2000-05
 
Dairy foods
 
Figure 15: Spanish retail value sales of dairy products, by sector, 2000-05
 
Enriched milks raise consumer interest
 
Bifidus products drive growth in yogurts
 
Increasingly popular reduced fat butter and functional spreads
 
Figure 16: Spanish retail value sales of ‘healthy’ dairy products, by sector, 2000-05
 
Introduction of functional cheeses
 
Low penetration for ‘healthy’ cream
 
Confectionery
 
Figure 17: Spanish retail value sales of confectionery, by sector, 2000-05
 
Figure 18: Spanish retail value sales of ‘healthy’ confectionery, by sector, 2000-05
 
Crisps and snacks
 
Figure 19: Spanish retail value sales of crisps and snacks, 2000-05
 
Breakfast cereals
 
Figure 20: Spanish retail value sales of breakfast cereals, 2000-05
 
Distribution
 
Traditional stores losing share to multiples
 
Figure 21: Spanish retail value sales of selected foods, by outlet type, 2003-05
 
Supermarkets
 
Hypermarkets
 
Discounters
 
Overview of grocery retailing in Spain
 
The Supply Structure
 
Baked goods
 
Dairy foods
 
Confectionery
 
Crisps and snacks
 
Breakfast cereals
 
New Product Development
 
Dairy – milk
 
Yogurt
 
Yellow fats
 
Cheese
 
Confectionery – chocolate
 
Sugar confectionery
 
Gum
 
Cereals
 
Crisps and snacks
 
Bakery products – bread
 
Cakes and pastries
 
Biscuits
 
Comparison of new product introductions, by product claim
 
Figure 22: Number of product introductions in Spain, by product claim and by sector, 12 months to July 2005
 
Figure 23: Number of new product introductions, by product claim, by country, 1996-July 2005
 
Figure 24: New product introductions by product claim, by country, 1996-July 2005
 
Figure 25: Number of new product introductions, by product claim, by year, 1996-July 2005
 
New product launches, June-August 2005
 
The Consumer
 

 
Figure 26: Penetration of selected foods, by country, 2004
 
Consumption of selected foods in Spain
 
Cooking oils
 
Figure 27: Consumption of selected foods in Spain, 2004
 
Mayonnaise
 
Salad dressings
 
Cheese in blocks
 
Butter
 
Margarine/spreads
 
Figure 28: Consumption of selected foods in Spain, 2004
 
Breakfast cereals
 
Yogurt
 
Ice cream in blocks and tubs
 
Figure 29: Consumption of selected foods in Spain, 2004
 
Crispbread
 
Savoury biscuits
 
Sweet biscuits
 
Chocolate confectionery
 
Figure 30: Consumption of selected foods in Spain, 2004
 
Sugar confectionery – mints
 
Chewing gum
 
Potato crisps and snacks
 
Other savoury snacks
 
The Consumer – Healthy Eating
 

 
Figure 31: Attitudes towards food and diet, by country, 2004
 
Attitudes towards food and diet in Spain
 
Figure 32: Attitudes towards food and diet, by gender and age, 2004
 
Figure 33: Attitudes towards food and diet, by income and working status, 2004
 
Figure 34: Attitudes towards food and diet, by region, 2004
 
Figure 35: Attitudes towards food and diet, by presence of children and household size, 2004
 
The Consumer – Identifying Target Groups
 

 
Perpetual Dieters (21% of Spanish adults)
 
Marketing implications
 
Sensibles (24% of Spanish adults)
 
Marketing Implications
 
Puritanicals (20% of Spanish adults)
 
Marketing Implications
 
Ethicals (26% of Spanish adults)
 
Marketing Implications
 
Slobs (6% of Spanish adults)
 
Marketing Implications
 
Spanish concern for how food is produced
 
Figure 36: Division of Spanish adults into healthy eating typologies, 2004
 
Figure 37: Spanish typologies within the European context, 2004
 
The Consumer – Detailed Demographics
 
Target groups
 
Figure 38: Profile of Mintel’s Target Groups in Spain, 2004
 
Cooking oils
 
Figure 39: Penetration and frequency of using oils, by main shoppers, by demographic sub-group, 2004
 
Mayonnaise
 
Figure 40: Penetration and frequency of eating mayonnaise, by demographic sub-group, 2004
 
Salad dressings
 
Figure 41: Penetration and frequency of using salad dressings, by demographic sub-group, 2004
 
Cheese in blocks
 
Figure 42: Penetration and frequency of eating cheese in blocks, by demographic sub-group, 2004
 
Butter
 
Figure 43: Penetration and frequency of eating butter, by demographic sub-group, 2004
 
Margarine/spreads
 
Figure 44: Penetration and frequency of eating margarine, by demographic sub-group, 2004
 
Breakfast cereals
 
Figure 45: Penetration and frequency of eating breakfast cereals, by demographic sub-group, 2004
 
Yogurt
 
Figure 46: Penetration and frequency of eating yogurt, by demographic sub-group, 2004
 
Ice-cream in blocks and tubs
 
Figure 47: Penetration and frequency of eating ice-cream, by demographic sub-group, 2004
 
Ice-cream bars and sticks
 
Figure 48: Penetration and frequency of eating ice-cream bars and sticks, by demographic sub-group, 2004
 
Crispbread
 
Figure 49: Penetration and frequency of eating crispbread, by demographic sub-group, 2004
 
Savoury biscuits
 
Figure 50: Penetration and frequency of eating savoury biscuits, by demographic sub-group, 2004
 
Sweet biscuits
 
Figure 51: Penetration and frequency of eating sweet biscuits, by demographic sub-group, 2004
 
Chocolate bars
 
Figure 52: Penetration and frequency of eating chocolate bars, by demographic sub-group, 2004
 
Other chocolate
 
Figure 53: Penetration and frequency of eating other chocolate, by demographic sub-group, 2004
 
Mints
 
Figure 54: Penetration and frequency of eating mints, by demographic sub-group, 2004
 
Chewing gum
 
Figure 55: Penetration and frequency of eating chewing gum, by demographic sub-group, 2004
 
Potato crisps
 
Figure 56: Penetration and frequency of eating potato crisps and snacks, by demographic sub-group, 2004
 
Other savoury snacks
 
Figure 57: Penetration and frequency of eating other savoury snacks, by demographic sub-group, 2004
 
Prospects
 
Continuing demand for healthy food
 
Spaniards like to read the food labels
 
More fat-free snacks
 
Suppliers will further encourage interest in healthy eating
 
Forecast
 
Healthy progress
 
Figure 58: Forecast for Spanish retail value sales of selected ‘healthier’ foods, by type, in current terms, 2005-10
 
Approaching €4 billion
 
Smaller markets to catch up
 
High healthy penetration in some confectionery sectors will slow growth rate
 
New lease of life for ‘healthy’ dairy
 
Figure 59: Forecast for Spanish retail value sales of selected ‘healthier’ foods, by type, at 2000 prices, 2005-10
 
Women key
 
Target groups’ food preferences
 
Figure 60: Comparative consumption patterns of selected foods by Mintel’s target groups, 2004
 
High scores for slobs…
 
…and Perpetual Dieters
 
Sensibles and Puritanicals live up to their name
 
The impact of the evolution of Mintel’s target groups
 
Figure 61: Forecast of changes in Mintel’s target groups, 2005 and 2010
 
Wholesome foods to benefit from target group changes
 
The implications for food
 
Figure 62: Impact of changing typologies on selected product areas, 2005-10