Access Asia has published this updated report on the hotel industry in China covering the market and current state of recovery of the hotel sector in China.
The Chinese hotel industry has come a long way in the last two decades. In 1979, Beijing did not have a single star-rated hotel for tourists. Beijing now has over 250 star-rated hotels. The growth of business in China, tourism and internal movement have all made China an increasingly attractive proposition for the international hotel chains. At the same time the state-owned sector has upgraded to meet the requirements of the new Chinese consumer. The Chinese state became a major developer and owner of hotels in the 1980s, as China opened its doors to increasing numbers of tourists and the international business community. Many of these have been renovated since the mid-1990s, to capture the growing number of package tours and to compete with the international standard chains. The range and price of hotel and accommodation options in China is rapidly growing. This growth is occurring as both the state, domestic companies and the foreign chains all increase their presence in the market and move out from the major markets of Beijing and Shanghai to the secondary cities as well as targeting the new resorts and airports. This report deals with the market for hotels in China in terms of number, occupancy, room yields, rates and types of guest. The report closely examines the activities of the major international players and their current presence and future plans for China. This includes the global chains as well as regional chains such as Shangri-La, and concentrates on the activities of the international chains rather than the state-owned sector where growth is less dynamic. The report also includes details of hotel marketing and advertising, a SWOT on the market and current issues facing the industry.