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Access Asia has published this updated report covering the market and current state of development of the Internet in China. This report includes in-depth user analysis and over 70 company profiles.
China, despite being censored by its communist government, is not far behind the rest of the world in taking to the Internet. Although the Internet in China is practically one huge intranet, controlled against foreign incursion of sites that the Chinese government deems to be inappropriate, it is still a massive resource with huge potential. The Chinese government’s restrictions on the Internet tend to focus mainly on keeping out unwanted pornography and anti-communist political sentiment. Thus, business is largely allowed to go on through the Internet, just as it is elsewhere. Chinese users have grown rapidly in numbers, and there is a strong thirst for access to the Internet, despite the restrictions. The Internet is revolutionising how commerce, including retailing, is carried out in China, and in many senses, the Internet in China is growing more rapidly in other parts of the world. Because of this, the Chinese Internet market is extremely important to the growth of its burgeoning economy, and is likely to become an integral part of the national economy much quicker than it has in other countries. The potential for doing business over the Internet, and reaching millions of consumers via this new medium, is therefore very great indeed.