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| Télévision > Etude de marché sectorielle |
| Interactive TV in Shanghai |
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€ 450,00 |
Editeur
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Access Asia Ltd |
Langue
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Anglais |
Date de publication : |
Décembre 2002 |
Taille du document : |
49 |
Autres informations : |
Description , Table des matières |
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| 18 pages | Septembre 2005 | Anglais
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interactive tv,digital tv,iptv,...,mobile phones,...
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united kingdom,usa |
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| 1 pages | Avril 2002 | Anglais
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interactive tv,interactive television,pay tv,...,...
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| 0 pages | Octobre 2001 | Anglais
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internet access,dsl,broadband,interactive tv,...
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demand analysis,market outlook,market definition, |
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usa |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Interactive TV in Shanghai |
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This Access Asia Briefing focuses on the development of interactive TV in Shanghai: the first Chinese city to trial iTV services and where its success or failure will be crucial to the future of iTV services across China.
Shanghai, which already has a cable network of 3.2 million subscribers covering nearly the whole city – making it the largest independent cable television network in the world. Much of the cable network is already two-way broadband, capable of carrying analogue and digital television signals as well as enabling high-speed interactive data, audio and video transmissions. The introduction of Shanghai Interactive Television (SITV) to 20,000 households on a trial basis in October will give city residents their first taste of iTV. But questions remain over the ability of iTV to win over viewers. Can SITV offer sufficiently entertaining and novel programming to appeal to television audiences?
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