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| Loisirs > Etude de marché sectorielle |
| Youth Consumers & Leisure Trends in China |
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€ 900,00 |
Editeur
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Access Asia Ltd |
Langue
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Anglais |
Date de publication : |
Février 2003 |
Taille du document : |
85 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Youth Consumers & Leisure Trends in China |
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This report covers consumer behaviour amongst youths and urban professionals (aged 16-40) in China, with regard to sports, product purchasing and awareness of alternative sports.
Areas of interest include: Patterns of consumer behaviour among the young and urban professionals defined as between 16-40 years of age; Their purchasing power on sports and leisure products and activities; Their purchasing criteria in terms of brand, price point, self-image and current fashions/trends; The major retailers (department stores etc) retailing casual wear in China’s leading cities, wholesalers supplying them and concessionary rental terms at major retailers; Consumer access to product information in terms of advertising/marketing channels used and media consumed; Brand preferences & price points (focusing on foreign brands); Awareness of and interest in alternative sports; Specific information on the cycling market covering safety regulations, standards, brands, prices, distribution, style trends etc.
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