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This briefing deals with the market for cigars in China – retail sales value and volume as well as issues around cigar smoking, penetration and domestic and foreign major players.
The smoking of imported foreign cigars once was described as a “symbol of repugnant bourgeois decadence’’ during the cultural revolution, although smoking cigarettes was permissible and openly advocated by the party leadership including both Chairman Mao and Deng Xiaoping who were both heavy smokers. Despite this China developed a small cigar making industry on the back of its cigarette production sector. However, Chinese cigars have not become sought after on the international market. After several decades when cigar smoking virtually disappeared in China, it is becoming fashionable again among certain elites in China. In part this is due to increased wealth among certain strata of society in the coastal cities such as Shanghai and Guangzhou as well as the influence of the growing number of foreigners working and living in China. For the present cigar smoking is set to remain the preserve of a small minority in China, generally the over 30s engaged in business and living in the big cities. Definitions & Report Coverage This report in Access Asia’s China Contact market research series covers the market for cigars in China. The report covers both the retail sales, consumption, manufacture, export and import of cigars as well as distribution patterns and emerging consumer trends in cigar smoking in the PRC.