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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
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€ 1 200,00 |
Editeur
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Access Asia Ltd |
Langue
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Anglais |
Date de publication : |
Septembre 2003 |
Taille du document : |
125 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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Advertising in China covers both market size (by adspend, media and product category spend) and is also an overview of the practice of advertising in China -traditional and new media, advertising’s governing bodies, major practitioners and more recent campaigns.
Advertising in China is now a major business with ads covering the whole country on buses, TV, the sides of buildings & radio. China’s advertising industry remains surprisingly robust in the face of a worldwide recession in ad spending and the slashed marketing budgets of multinational fast-moving consumer goods (FMCG) firms in particular. Steady market growth in China has stemmed from three main factors. First, membership of the WTO; Second, the perception that China’s economy is weathering the global recession more successfully than other markets and; third, local players in the advertising industry becoming more experienced. Access Asia believes that China’s total adspend for 2001 is close to US$5 billion and growing.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Competitive Landscape 12
CHAPTER 6 Leading Companies 13
6.1 Dentsu Inc. 13
6.2 Havas 13
6.3 Interpublic Group of Cos. 13
6.4 Omnicom Group Inc. 14
6.5 Publicis Groupe S.A. 14
6.6 Shanghai Advertising Limited 14
6.7 WPP Group plc 15
CHAPTER 7 Market Forecasts 16
7.1 Market Value Forecast 16
CHAPTER 8 Macroeconomic Indicators 17
CHAPTER 9 Further Reading 19
9.1 Sources 19
9.2 Related Datamonitor Research 19
LIST OF TABLES
Table 1: China Advertising Market Value: $ billion, 2000-2004 9
Table 2: China Advertising Market Segmentation I: % Share, by Value, 2004 10
Table 3: China Advertising Market Segmentation II: % Share, by Value, 2004 11
Table 4: China Advertising Market Value Forecast: $ billion, 2004-2009 16
Table 5: China Size of Population (million), 2000-2004 17
Table 6: China GDP (1995=100), 2000-2004 17
Table 7: China Inflation, 2000-2004 17
Table 8: China Exchange Rate, 2000 18
CONTENTS
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PPLSEN
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