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This newly updated report on the market for camera film in China covers the current state of development in the camera film sector in Mainland China. Camera film has emerged as a highly competitive market in China though with only a few players jockeying for market share.
Camera film has emerged as a highly competitive market in China though with only a few players jockeying for market share. Additionally, the camera film market has come to be seen as a testing ground of how well, or poorly, local brands can compete with global brands. The Beijing government has put much faith in the leading local brand Lucky in its battle with the international brands such as Kodak and Fuji, though now Kodak is a 20% owner of Lucky. Despite strong growth in the market in China, average annual per capita film consumption in urban China is still only 0.8 rolls (down to 0.1 rolls in the rural areas), compared with 3.6 rolls in the US and 3.1 in Europe. Several years ago the then CEO of Kodak, George Fisher, declared that if every Chinese family finished the roll of film they bought and then developed it then the company’s global profits would double. Foreign film manufacturers such as Kodak and Fuji have a strong base in China and the country is of growing importance to them. For instance, China is now Kodak’s second largest market globally after the USA and predictions indicate that it will be the company’s largest market by 2010.