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| Radio - Télévision > Etude de marché sectorielle |
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€ 675,00 |
Editeur
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Access Asia Ltd |
Langue
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Anglais |
Date de publication : |
Décembre 2003 |
Taille du document : |
67 |
Autres informations : |
Description , Table des matières |
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Rechercher d'autres rapports et études à commander
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| Présentation de l'étude de marché - Description & Table des matières |
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This briefing covers the erratically emerging market for pay-TV services in Hong Kong following the SAR government’s liberalisation of the market in July 2000 and the awarding of a number of new licenses to operate pay-TV services.
In early July 2000 the Hong Kong government awarded five new pay-TV licences. This opened the local market considerably and set the stage for a period of intense competition for programming, viewer share and advertising. The new licensees will join the former duopoly of I-cable Communications, a subsidiary of Wharf Communications Investments and iTV, a subsidiary of Cable & Wireless HKT (itself now owned by the irrepressible PCCW). The new entrants are all relatively seasoned broadcasting companies and include Galaxy Satellite Broadcasting (part of TVB, a local free-to-air broadcaster), Hong Kong DTV Company (controlled by Star TV), a British broadcaster Elmsdsale (which also own Yes TV), Hong Kong Network TV (owned by sino-i.com) and Pacific Digital Media HK, composed of largely Taiwanese interests.
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