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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| China and Direct Marketing |
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€ 570,00 |
Editeur
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Access Asia Ltd |
Langue
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Anglais |
Date de publication : |
Mars 2004 |
Taille du document : |
150 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| China and Direct Marketing |
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This report includes coverage of the following aspects of DM: direct mail, mail order, permission or 'response-driven' marketing, POS marketing, mobile and web marketing.
The report covers the DM industry in China. This is necessarily distinct from the advertising industry, though its lack of maturity in the mainland market means that as yet it has gained little official recognition - including specific legislation. The report includes coverage of the following aspects of DM: direct mail, mail order, permission or 'response-driven' marketing, point-of-sale (POS) marketing, web- or mobile phone-enabled marketing. It takes an in-depth look at China's postal and courier, telecoms and internet sectors, assessing infrastructure and operating environments. It also profiles key government bodies relevant to the DM sector, as well as leading companies involved in the China's DM industry.
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