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This report on alcoholic drinks in China is part of Access Asia’s China Contact market research report series. Alcoholic drinks in China covers the market in terms of retail sales, Horeca consumption, local production activities & imported brands.
This report covers the market for alcoholic drinks in the People’s Republic of China. The report covers the following sectors: Beer: including lager, stout, ale and other beers; Wines: including red, white and blended grape and sparkling wines; Sprits: including whiskey, vodka, rum, gin, cocktail mixers, wine-based spirits and grain spirits. The Chinese market is both large, and (relative to other developed markets) still growing rapidly. Add to this the fact that Chinese consumers are very sophisticated, and highly brand conscious, and that the degree of sophistication is ever increasing as more brands and products are introduced. Having been protected from the economic crisis seen in much of Asia, due to the non-convertibility of its currency, the Chinese consumer economy has remained buoyant, and consumer spending continues to grow. The Chinese consumer profile is also broadening, with more women and younger people taking up especially beer drinking. Older people are drinking less traditional spirits, replacing these with beer, due to the lower alcohol levels in beer, thus reducing the health risks associated with drinking of traditional spirits. Overall per capita consumption is still comparatively low in China, which offers a large scope for market development.

TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CHAPTER 1 Market Overview 7 1.1 Market Definition 7 1.2 Research Highlights 7 1.3 Market Analysis 8 CHAPTER 2 Market Value 9 CHAPTER 3 Market Volume 10 CHAPTER 4 Market Segmentation I 11 CHAPTER 5 Market Segmentation II 12 CHAPTER 6 Market Share 13 CHAPTER 7 Competitive Landscape 14 CHAPTER 8 Leading Companies 15 8.1 Tsingtao Brewery Company Ltd 15 8.2 SABMiller 15 8.3 Anheuser-Busch Companies, Inc. 15 CHAPTER 9 Distribution 16 CHAPTER 10 Market Forecasts 17 10.1 Market Value Forecast 17 10.2 Market Volume Forecast 18 CHAPTER 11 Macroeconomic Indicators 19 CHAPTER 12 Further Reading 21 12.1 Sources 21 12.2 Related Datamonitor Research 21 LIST OF TABLES Table 1: China Alcoholic Drinks Market Value: $ billion, 2000-2004 9 Table 2: China Alcoholic Drinks Market Volume: Liters billion, 2000-2004 10 Table 3: China Alcoholic Drinks Market Segmentation I: % Share, by Value, 2004 11 Table 4: China Alcoholic Drinks Market Segmentation II: % Share, by Value, 2004 12 Table 5: China Alcoholic Drinks Market Share: % Share, by Volume, 2003 13 Table 6: China Alcoholic Drinks Distribution: % Share, by Volume, 2003 16 Table 7: China Alcoholic Drinks Market Value Forecast: $ billion, 2004-2009 17 Table 8: China Alcoholic Drinks Market Volume Forecast: Liters billion, 2004-2009 18 Table 9: China Size of Population (million), 2000-2004 19 Table 10: China GDP (1995=100), 2000-2004 19 Table 11: China Inflation, 2000-2004 19 Table 12: China Exchange Rate, 2000-2004 20 CONTENTS