This newly updated Access Asia report on beer in China covers the retail, catering, import, export & production markets for beer in China. The report focuses on the retail market with in-depth regional consumption & tastes data + over 45 brewer profiles.
This report covers the market for beer in the People’s Republic of China. The report covers the following sectors: Standard lagers; Brown ales; Stout and Speciality beers. The Chinese beer market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government. China stands poised to overtake the US to become the largest national beer market in the world. Thus China is an important market, which needs to be understood more clearly. China is a complex market, varying widely from region to region. Indeed, China can be described as a collection of regional markets, with very few companies able to operate on a truly national level. The brewing industry has been one of those quickest to modernise in China, and can be seen as a yardstick upon which other industries in China will model themselves. Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. Per capita beer consumption in China continues to be relatively very low, and this can only mean that the market still has much room for development.