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This new report from Access Asia covers the emerging market for dried foods in China, focusing on dried fruit, soups, desserts, ready meals and milk powder. The report examines the value of the total market and sectors, and gives profiles of the leading players.
Historically, dried foods sales have been restricted by the Chinese habit of always buying fresh produce on a daily basis, rather than buying weekly and storing at home for later use. The arrival of the fast-food chains, western-style supermarkets, greater awareness of dried foods and the emergence of a generation both willing and able to try new products has meant that the market for dried foods has made great strides in China. The increasingly busy lifestyles of urban Chinese in particular, has led to an increased demand for convenience foods, such as dried ready meals. Also, and increasing number of people are finding it difficult to go shopping for food each day, and so more people are now buying foods for use another day, leading to an increased acceptance of dried food use, especially dried cooking ingredients.