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Multimedia handsets refer to mobile phones capable of obtaining and handling data, including such functions as Text, Graphics, Image, Animation, Audio and Video, in addition to voice services.

The handset industry has undergone three typical stages in its development,characterized by the upgrading of multimedia functions. At least another two upgrading stages are expected in the near future. Mobile phones will gradually turn from a communication tool to multimedia terminal.

Table: Development Stages of Multimedia Handsets

1. Chord ring tones were applied in handsets (2001- 2002), which led to the first handset upgrading tide, with monotonous tones replaced by chord;

2. Color screen replaced conventional black-and-white (2002-2003), offering users with a easy-to-use graphic interface, which marked the beginning of the second development upsurge.

3. Camera was integrated on handset (2003-2004), serving as one of the symbols of high-end products, ushered in the third golden era of development.

4. MP3 player-embedded handset (2005 -2006) led to the competition for the storage capacity and battery lifespan, which characterized the fourth tide of development

5. Application of video functions (after 2006) is expected to be gradually improved, so that the performance of handset (camera and video playback) will reach an unprecedented level. During the fifth development stage, handset of DV, MP4, stream media or TV is likely to be an option for users.


Source: RIC, 2005

The former three stages of technology progress have reshaped the image of handset as simply a communication device, with multimedia elements flowing in, the function of entertainment highlighted subsequently.

At the beginning of 2001, as chord ring tones satisfied people psychological needs, there occurred a tide of chords competition, leading by Samsung. The upsurge, lasted to 2003, eventually resulted in a ring tone downloading market of great potential.

In 2003, the occurrence of camera phone caught people's attention from chord ring tones. Thanks to the hot sale of camera phones, a competition of camera module upgrading occurred in 2004. However, as the entertainment function of camera phone (photos) failed to perform as widely as ring tone downloading, combined with the intervening of extra factors, users at present remained cool to the camera phone pixels. Overseas brands with 0.3 mega pixels sell better than domestic brands at mega pixel levels.

MP3 phone became the mainstream on the marketplace in 2005.

At the beginning of 2005, the market share of MP3 phones accounted for only 7.5 percent, compared with the 17 percent at the end of the year. According to Pday Research, the complete sale volume would touch 15 million. Year 2006 will see a burst of growth in music phone industry.

The development of music phones remains only a step through the multimedia handset development as a whole, the focus is bound to shift to video field followed music phones, and the next bestseller in the market will be DV handset, MP4 handset, TV and game phones.

Multimedia will no longer be the exclusive function of high-end handsets but the standard configuration for mainstream handsets in the future. The main reason is that the cost to add these multimedia functions is becoming lower and lower. As soon as the cost declines to below 10 dollars, users will accept completely and consider it worthy for buying it. Color screen, chord ring tones and cameras have become standard configuration one by one. And MP3 player is most likely to become the next standard configuration of mobile phones.

Chapter One: Multimedia Handsets
1.1 Definition
1.2 Development

Chapter Two: Chord Handsets
2.1 Development
2.2 Analysis of sound source chips
2.2.1 YAMAHA
2.2.2 OKI
2.2.3 ROHM
2.2.4 NEC
2.2 Market trend analysis
2.3 Analysis of sales volume
2.4 Future development

Chapter Three: FM Handsets
3.1 Development
3.2 Status quo of FM decoder chips
3.2.1 Philips
3.2.2 SANYO
3.2.3 TMicroelectronics
3.3 Market trend analysis
3.4 Analysis of sales volume
3.5 Development trends

Chapter Four: MP3 Handsets
4.1 Development
4.2 Status quo of FM decoder chip
4.2.1 MACRONIX
4.2.2 FANGTEK
4.2.3 NEC
4.2.3 Other potential players in handset market
4.3 Development direction of MP3 decoder chip
4.4 Market trend analysis
4.5 Sales trends
4.6 Problems needed to solve in the development

Chapter Five: DC Handsets
5.1 Development
5.2 Module architecture
5.2.1 Lens
5.2.2 Sensors
5.2.3 Chip for back-end graphic processing
5.2.4 FPC
5.2.5 Camera module assembling
5.3 Analysis of development of camera module
5.3.1 Camera module assembling
5.3.1.1 Primax Electronics
5.3.1.2 Premierimage
5.3.1.3 Chicony Electronics
5.3.1.4 Tekom Technologies
5.3.1.5 Liteon Semiconductor
5.3.1.6 Cowell World Optech
5.3.1.7 Samsung
5.3.2 CMOS sensor
5.3.2.1 Market analysis of CMOS
5.3.2.2 OmniVision
5.3.2.3 Agilent
5.3.2.4 Micron
5.3.2.5 ST Microelectronics
5.3.2.6 MAGNACHIP
5.3.2.7 Samsung motor
5.3.2.8 IC-MEDIA technology
5.3.2.9 PixArt Technologies
5.3.2.10 ElecVision
5.3.2.11 TransChip
5.3.3 CCDsensor
5.3.3.1 CCD market analysis
5.3.3.2 Sony
5.3.3.3 Panasonic
5.3.3.4 SHARP
5.3.3.5 Sanyo
5.3.3.6 Fuji
5.3.3.7 Mitsubishi Motor
5.3.4 Development direction of camera module (comparison between CMOS and CCD)
5.4 Analysis of trends of coming into market
5.5 Sales volume and development trends worldwide for DC handset

Chapter Six: DV Handsets
6.1 Development
6.2 Development of back-end graphic processing IC of handsets
6.2.1 Status quo of back-end graphic processing IC
6.2.1.1 Core Logic
6.2.1.2 Mtekvision
6.2.2 Development direction of back-end graphic processing IC
6.3 Analysis of trends of coming into market
6.4 Development trends of DV handset market

Chapter Seven: MP4 Handsets
7.1 Analysis of video standard development
7.2.1 Video standard status quo
7.2.2 Development trends of video standard
7.3 Analysis of provider of apps processor
7.3.1 Philips semiconductor
7.3.2 Renesas
7.3.3 NeoMagic
7.3.3 STMicroelectronic
7.3.4 Vimicro
7.3.5 Anyka Cayman
7.3.6 MediaTek
7.3.7 Intel
7.3.8 Qualcomm
7.3.9 Others
7.4 MP4 handset sales volume and coming into market
7.5 Development trends

Chapter Eight: Stream Media Handsets
8.1 Development
8.2 Analysis of solution for Stream Media
8.2.1 Windows Media Player
8.2.2 Realnetworks
8.2.3 Packet video
8.2.4 Funinhand Player
8.3 Sales volume and coming into market
8.4 Development trends

Chapter Nine: TV Handsets
9.1 Development
9.2 Analysis of transmitting way
9.2.1 TV transmitting based on mobile networks
9.2.2 TV transmitting based on mobile broadcast
9.2.2.1 DVB-H (Digital Video Broadcast-Handheld)
9.2.2.2 DMB-T (Digital Multimedia Broadcasting for Terrestrial)
9.2.2.2 ISDB-T (Integrated Service Digital Broadcasting-Terrestrial)
9.2.3 Analysis of development of transmitting way
9.3 Status of coming into market
9.4 Sales volume and development trends worldwide
9.5 Problems to be encountered

Chapter Ten: Game Handsets
10.1 Development
10.2 Development of acceleration chip for 2D/3D multimedia
10.2.1 ATI
10.2.2 NVIDIA
10.3 Status of coming into market and sales trends
10.4 Development trends

Chapter Eleven: Analysis of consumer recognition of multimedia handsets



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Selected figures and tables
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Components of Multimedia Handsets
Profile of MP3 Handset Market Share Increasing Nationally, Jan-July, 2005
Multimedia Handset Classification
Diversification of Market Share in China for YAMAHA and OKI
R&D Roadmap for NEC Sound Source Chip
Chord Handset Coming into Domestic Market, 2000-2004
Sales of Home-made Chord Handsets, 2000-2005
Scheme of FM Handset of Sanyo LV24000
FM Handset Coming into Domestic Market, 2000-2004
Sales of Domestic FM Handset, 2000-2004
Three Development Stages for Multimedia Handsets
Comparison between YAMAHA Sound Source Chips
Handsets Adopting YAMAHA Sound Source Chip (partly)
Comparison between OKI Sound Source Chips
Leading Clients of OKI Sound Source Chips
Handsets Adopting OKI Sound Source Chips (partly)
Comparison between ROHM Sound Source Chips
Handsets Adopting ROHM Sound Source Chips (partly)
Comparison between Philips FM Sound Source Chips
Comparison between NEC Sound Source Chips
Handset MP3 Decoder Chips Used by Fangtek
Partners of MP3 Handset in 2005