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The growth rate of global E-commerce in 2004 was 25.3%, and the gross sales were $2774.8 billion. E-commerce transactions accounted for 15-20% of the global trading. Among the transaction types of E-commerce, B2B and B2C took the most percentage, especially B2B, which took 80-90% of the global sales revenue currently.
The concept of E-commerce was introduced into China in 1993, and the first online transaction in China was done in 1996. In 1998, the E-commerce demonstration project between enterprises aiming to promote informationization of the national economy was initiated. The transfer of E-commerce from concept to practice started in 1999. The E-commerce models were expanded from B2C to C2C (auction online) and B2B (emerged at the end of 1999). The development of E-commerce showed a sound momentum in China. However, the fracture of the Internet bubble of 2000 seriously impacted the development of E-commerce. While with the rising of value-added service and the maturation of operating environment, E-commerce developed rapidly since 2002. The growth rate of China's E-commerce in 2004 was 73.7%, and the turnover reached 480 billion RMB, accounting for 2% of the global E-commerce turnover.

From the view of fundamental conditions, though the development environment of China’s E-commerce is turning better, there are still some restriction factors. Up to the end of April 2005, there were over 100 million Chinese netizens. The large number of netizens provided unlimited space for the development of E-commerce. In terms of logistics, there were over 1000 distribution centers established in China by the end of 2004, including some foreign logistics corporations and delivery powers. As far as payment is concerned, the total volume of online payment was 680 million Yuan in 2004 and the figure is predicted to reach 1.57 billion Yuan in 2005. However, among the numerous Chinese netizens, only 18% of them have the experience of purchasing online. And only 37.9% of the 18% netizens choose to pay online, while a large number of them still prefer to go to post offices or banks, showing that the functions of online payment are not perfect yet and the netizens still have some doubt on online payment. As for logistics, high delivery cost caused by the small scale of some logistics enterprises is still an obstacle for the development of E-commerce.

As far as B2B is concerned, domestic competitions are mainly among alibaba.com.cn, hc360.com and mymai.com. By the right of early entry, alibaba.com.cn dominates the field, and the other two competitors cannot compete with it yet. But the defect of alibaba's direct sales mode becomes obvious, and the “combination of direct sales and being an agent” mode of hc360.com and the “being the sole agent in large cities and implementing direct sales in small cities” mode of mymai.com seem more consumer-oriented. And with the deepening of the competition, different operating strategies may influence the repartition of the market.

As far as C2C is concerned, main domestic manufacturers include taobao.com, ebay.com.cn and 1pai.com.cn. Due to its charge-free policy, taobao.com (affiliated to alibaba.com.cn) surpassed ebay.com.cn in both consumer and commodities amount in two years. However, ebay.com.cn hasn't changed its charging policy under such pressure. 1pai.com.cn was co-invested by Yahoo and Sina, and developed well because of Yahoo's brand and Sina's page view, but it cannot challenge or threaten the market position of taobao.com and ebay.com.cn right now.

As an early-emerged business model of China's E-commerce, B2C experienced lots of twists and turns in its later development. Now the manufacturers in every walk of life are trying to start E-commerce, in hoping of gaining edges in the competition via the Internet platform. To get a comprehensive and in-depth knowledge of the development of China's E-commerce, we conducted a research on about 100 websites in ten major sectors, aiming to provide valuable references for investors.

Chapter One: Overview of E-commerce
1.1 Definition of E-commerce
1.2 Characteristics of E-commerce
1.3 Classification of E-commerce

Chapter Two: Development of E-commerce
2.1 Development of global E-commerce
2.2 Development of China's E-commerce
2.2.1 General status
2.2.2 Problems of China's E-commerce

Chapter Three: Development environment of China's E-commerce
3.1 Development of China’s Internet infrastructure
3.2 Payment of China's E-commerce
3.3 Overview of China's distribution system
3.4 Survey on Chinese netizens' online purchase


Chapter Four: Typical website research (B2B E-commerce)
4.1 alibaba.com.cn
4.1.1 Introduction of the website
4.1.2 Operation status
4.1.3 Marketing methods
4.1.4 Payment options
4.1.5 Partners
4.2 hc360.com
4.2.1 Introduction of the website
4.2.2 Operation status
4.2.3 Marketing methods
4.2.4 Payment options
4.2.5 Partners
4.3 mymai.com
4.3.1 Introduction of the website
4.3.2 Operation status
4.3.3 Marketing methods
4.3.4 Payment options
4.3.5 Partners

Chapter Five: Research on C2C websites
5.1 ebay.com.cn
5.1.1 Introduction of the website
5.1.2 Marketing methods
5.1.3 Payment options
5.1.4 Partners
5.2 taobao.com
5.2.1 Introduction of the website
5.2.2 Marketing methods
5.2.3 Payment options
5.2.4 Partners
5.3 1pai.com.cn
5.3.1 Introduction of the website
5.3.2 Marketing methods
5.3.3 Payment options
5.3.4 Partners

Chapter Six: Research on China's B2C E-commerce by industry
6.1 China's medical industry
6.1.1 E-commerce development of China's medical industry
6.1.2 Typical website analysis
6.1.3 Summary of the profit model of medical industry's E-commerce
6.2 China's travel industry
6.2.1 E-commerce development of China's travel industry
6.2.2 Typical website analysis
6.2.3 Summary of the profit model of travel industry's E-commerce
6.3 China's stationery industry
6.3.1 E-commerce development of China's stationery industry
6.3.2 Typical website analysis
6.3.3 Summary of the profit model of stationery industry's E-commerce
6.4 China's book/audio/video industry
6.4.1 E-commerce development of China's book/audio/video industry
6.4.2 Typical website analysis
6.4.3 Summary of the profit model of book/audio/video industry's E-commerce
6.5 China's toy industry
6.5.1 E-commerce development of China's toy industry
6.5.2 Typical website analysis
6.5.3 Summary of the profit model of toy industry's E-commerce
6.6 China's gift collection industry
6.6.1 E-commerce development of China's gift collection industry
6.6.2 Typical website analysis
6.6.3 Summary of the profit model of gift collection industry's E-commerce
6.7 China's nutrition and healthcare industry
6.7.1 E-commerce development of China's nutrition and healthcare industry
6.7.2 Typical website analysis
6.7.3 Summary of the profit model of nutrition and healthcare industry's E-commerce
6.8 China's cosmetic industry
6.8.1 E-commerce development of China's cosmetic industry
6.8.2 Typical website analysis
6.8.3 Summary of the profit model of cosmetic industry's E-commerce
6.9 China's food and drink industry
6.9.1 E-commerce development of China's food and drink industry
6.9.2 Typical website analysis
6.9.3 Summary of the profit model of food and drink industry's E-commerce
6.10 China's clothing industry
6.10.1 E-commerce development of China's clothing industry
6.10.2 Typical website analysis
6.10.3 Summary of the profit model of clothing industry's E-commerce

Chapter 7 Viewpoints and conclusion



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Selected figures and tables
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Proportion of global B2B E-commerce by region, 2000-2004
E-commerce growth prediction of different industries in 2005
Proportion of online payment when purchasing online
Visit status of shopping websites, the second half of 2004
Frequency distribution of the shopping websites netizens visited
Netizens' purchase proportion
Structure of the netizens who have online purchasing experience
Purchasing frequency of the netizens
Evaluation of the netizens to all the taches of shopping online
Customer structure of ctrip.com
Regional distribution of the customers of ctrip.com
Market Share of B2B E-commerce by Region, 2000-2004
Internet access type distribution of Chinese netizens, 2004
Regional distribution of Chinese netizens
Satisfaction level of shopping online
Operation status of alibaba.com.cn
Payment options provided by alibaba.com.cn
Memorabilia of hc360.com in B2B E-commerce
Payment options provided by hc360.com
Payment options provided by mymai.com
Development history of ebay.com.cn
Charging on the transaction service by ebay.com.cn
Charging on cars' information announcement by ebay.com.cn
Charging on real estate's information announcement by ebay.com.cn
Cooperative partners of ebay.com.cn
Cooperative partners of taobao.com
Cooperative partners of 1pai.com.cn
Summary of the profit model of medical industry's E-commerce
Summary of the profit model of cosmetic industry's E-commerce
Summary of the E-commerce's profit model by industry