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China's broadband business is facing the problem of ARPU descending. IPTV carries the responsibility as a killer application, which is the hope of telecom operators.

In the later half of 2000, many companies almost simultaneously announced their latest broadband solutions for IPTV. Operators who deploy IPTV mainly centralized in Europe, America, and some countries and regions in Asian-Pacific. By the end of 2004, the two operators with the most IPTV subscribers are FastWeb in Italy and Hong Kong-based PCCW.

Though Chinese administrative apartments are relatively conservative about integrating the three networks, however, the trend is strong. Once breakthroughs are made, IPTV will be developed quickly.

IPTV development environment in China is much different from other countries

In China, IPTV is in the initiation stage. The awareness level is relatively low. Concept introductions, finalization of technology and market cultivation are all needed. This situation will continue to 2006. From year 2007, as users gradually get matured, applications are increasingly enriched and market promotion ceaselessly strengthened, IPTV is likely to grow fast.

IPTV industry chain is shaping

The IPTV industry chain includes equipment suppliers, system integrators, broadband network operators, contents providers, traditional contents providers, value-added contents providers, chip sets and other technology providers, terminal manufacturers, etc. The various links in the IPTV chain come from different industries such as IT, Telecoms and entertainment. Pday Research has been dedicated to research these industries for long, and has accumulated much related information concerning enterprises in the IPTV chain. This report reveals key enterprises in the IPTV chain and addresses their competition status.

China's IPTV digital STB industry started from difficulties. There are more than a dozen of manufacturers that have dabbled in STB production, among which there are not only professional STB makers rising from IT industry but also conventional color TV makers such as TCL and Konka. Meanwhile, semiconductor enterprises both at home and abroad have sped up their market promotion. Overseas manufacturers wish to strengthen their advantages on their existing market base, while domestic makers are gradually entering a stage of batch supply and even large-scale market exploration. The pricing of IP STBs is in a trend of diversification, in which there are high-end products of over 3000RMB that can be comparable with a PC as well as those popular and practical products of below 600RMB.

At present, TV sets possession in China is over 300 million, among which 3.6 million are high-end TV sets, providing a solid user base for the development of IPTV. The owners of the 3.6m TV sets are major target customers of IPTV in the initial stage. Both ADSL and Cable access can basically satisfy the minimum bandwidth requirements of IPTV. IPTV equipments providers have been offered with the environment of various manufacturers, and some of whose IPTV solutions have been applied overseas. Therefore, there is a great potential in China's IPTV market, which offers excellent investment opportunities for hardware makers, operators and contents providers.

China's IPTV industry is still in the investment stage. There will be no big profits in the next one or two years. However, this period is also an important stage for all players to seize a portion of the market and shape the brands.

Chapter One: Foreword
1.1 IPTV definition
1.2 Overview of IPTV business
1.3 Structure of IPTV
1.3.1 Physical structure of IPTV
1.3.2Logical structure of IPTV
1.4 Related technologies
1.4.1 User access technology
1.4.2 Compressing, coding and decoding
1.4.3 Contents distribution
1.4.4 Contents operation

Chapter Two: Analysis of world IPTV development
2.1 History
2.2 Market status and trends in major areas
2.2.1 IPTV development in Europe
2.2.2 IPTV development in North America
2.2.3 IPTV development in Asia
2.2.4 Trend analysis and forecast of world IPTV development
2.3 Case study
2.3.1 Hong Kong PCCW
2.3.2 Norway Telenor
2.3.3 US RTC
2.3.4 Taiwan Chunghwa Telecom
2.3.5 Italy FastWeb

Chapter Three: Analysis of China IPTV development
3.1 History
3.2 Market status
3.2.1 Number of subscribers
3.2.2 Market scale
3.2.3 Payment strategy
3.3 Market trends

ChapterFour: Analysis of industry chain
4.1 Equipment suppliers
4.2 System integrators
4.3 Broadband network operators
4.4 Contents operators
4.5 Traditional contents providers
4.6 Value-added contents providers
4.7 Chips and other technologies providers
4.8 Terminal manufacturers
4.9 Users (family users/industrial users)

Chapter Five: Competition analysis
5.1 Competition between IPTV and DTV
5.1.1 Comparison between IPTV and DTV
5.1.2 Comparative analysis of IPTV and DTV
5.1.3 Development status of DTV
5.1.4 Future competition pattern
5.2 Competition between broadcasting & television department and telecom department
5.3 Competition of technological standards
5.4 Competition regarding profits-making models

Chapter Six: Analysis of investment opportunities
6.1 Development environment
6.1.1 Analysis of industrial policies
6.1.2 Analysis of potential market
6.2 Investment opportunities
6.2.1 Investment opportunities for hardware makers
6.2.2 Investment opportunities for operators
6.3 Investment risks
6.3.1 Policy risks and measures to avoid
6.3.2 Technology risks and measures to avoid

Chapter Seven: Conclusions and recommendations



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Selected tables and figures
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Systematic composition of IPTV physical structure
Relations of IPTV logical structure
IPTV business of France LDCOM
Huawei's broadband business automatic distribution system applied in LDCOM
SmartAX applied in LDCOM's Triple Play business
Open business structure of mVision
ZXV10 IPTV/VOD system networking
Architecture of Onewave's IPTV solution
Architecture of Onewave's stream media management system
Onewave's charging stream media system
TransVideo's IPTV solutions
Architecture of GoldenTech's TIMESTREAM-NTV system
List of world top STB chip providers
ST SoC STB chip products list
ST OMEGA STB solution frame
TI's STB design platform
LSI SC2000 STB solution
NEC STB solution
Broadcom's product list
Zoran's STB chip product list
Coship's IPTV STB products and features
Sales of Coship's STB 2003-2004
DARE TECHNOLOGIES' STB products and features
DVN' s STB products and services
Gotron's products and features
Skyworth digital STB products and features
WST0800 IP STB features
Consumer survey and statistics


Major functions and key technological indicators of IPTV sub-systems
Major functions and roles of IPTV logical structure sub-systems
Major IPTV service providers' market access in Europe
Major IPTV service providers' market access in North America
IPTV service providers' market access in Asia
ST SoC STB chip products list
TI chip products
IBM STB chip products list
NEC STB chip products list
Broadcom product list
Zoran STB chip products list
Sales of Skyworth STB products 2002-2004