The report describes the technical characteristics and compares the performances of major medium-small sized displays, such as CSTN-LCD, TFT-LCD, OLED and VFD, it statistically analyzes various technology applications and manufacturers market shares, and it introduces TET-LCD manufacturers and STN-LCD manufacturers.
According to the statistics of global medium-small sized panel applications in the 4th quarter of 2004, a big portion of panels are applied in the mobile phone field. Considering long-term demand potential, the number of panels required by mobile phones will continue to grow.
The global mobile phone market has reached more than 600 million units; in 2005 it will increase to 700 million units, with a 10% growth rate. Supposing each mobile phone is equipped with a display (excluding double-display phone models), the mobile phone market is the largest potential market for medium-small sized display. Therefore, the development trends of mobile phone display direct the way of medium-small sized panel technology.

TFT-LCD will be the mainstream technology in the application field of mobile phones.

The automobile field has the largest development potential. The cost of vehicle display is very low compared to the price of the car and to the impression made on the client.
Traditional CSTN manufacturers have begun producing TFT
With the production lines layout of Next Generation TFT-LCD one after another, and under the influence of what is called “LCD cycle”, big-sized TFT LCD panel became cheaper and cheaper. Many big-sized TFT manufacturers have transferred the production lines (below the 4th generation) into medium-small sized panel manufacturing, therefore decreasing the price of medium-small sized panels and accelerating the panel applications in medium-small sized products.
Under the pressure from TFT-LCD, many traditional CSTN manufacturers have begun producing TFT. Taiwan Wintek purchased the first-generation line from SHARP and started making TFT panels in the 4th quarter, 2004. Taking Samsung SDI, Picvue Electronics, Hyundai LCD, Truely semiconductor as examples, manufacturers usually provide their clients with TFT-LCD module assembled with the panels ordered from TFT-LCD makers.
Due to the technology bottleneck of OLED, time is needed for massive market growth.

Chapter One: industry status and key technologies for the medium-small sized display
1.1 LCD technologies for the medium-small sized display
1.1.1 Industry structure of LCD
1.1.2 Performance comparison among key technologies for the medium-small sized LCD display
1.1.3 Classification and comparison among TFT-LCD technologies
1.1.4 Industry status of the medium-small sized LCD
1.2 OLED
1.2.1 OLED classification
1.2.3 Performance comparison between OLED and LCD
1.3 VFD
1.3.1 VFD structure and principles
1.3.2 VFD industry status


Chapter 2 market circumstances and development trends of the medium-small sized display
2.1 Market circumstances of various applications for the medium-small sized panel worldwide
2.2 Market share of different display technologies
2.3 Product status in the key application fields
2.3.1 Mobile phone
2.3.2 Vehicle display
2.3.3 DV?DC and PDA
2.4 Market circumstances of OLED panel

Chapter Three: Major manufacturers of the medium-small sized display
3.1 Leading manufacturers of the medium-small sized TFT-LCD
3.1.1 Hitachi
3.1.2 Sharp
3.1.3 Casio
3.1.4 ST LCD
3.1.5 Toshiba-Panasonic Display Tech Co.
3.1.6 Sanyo-Epson Image Units Co.
3.1.7 Samsung electronic
3.1.8 AU Optronics Corp
3.1.9 Toppoly
3.1.10 Philips semiconductor
3.1.11 Prime View International
3.1.12 Other manufacturers
3.2 Leading manufacturers of medium-small sized TFT-LCD
3.2.1 Shenghua tech
3.2.2 Tianma
3.2.3 Hyundai LCD
3.2.4 Picvue Electronics
3.2.5 Samsung SDI (including OLED?VFD)
3.2.6 Huasheng Tech
3.2.7 Trulysemi
3.2.8 Lanser DisplayTech, Changchun
3.2.9 Quantai
3.2.10 AUO
3.2.11 Optrex
3.3 key manufacturers of OLED
3.3.1 Pioneer
3.3.2 RiTdisplay
3.3.3 OPTO
3.4 leading manufacturers of VFD
3.4.1 Futaba
3.4.2 Shanghai Samsung Vacuum Device (SSVD)
3.4.3 ZBOE
3.4.4 Shanghai Zhongying Vacuum Fluorescent Display Co.

Chapter Four: Mobile phone display panel driver IC Industry and market circumstances
4.1 Small-sized panel driver IC industry status
4.1.1 Major driver IC manufacturers
4.1.2 Manufacturers of small-sized TFT-LCD driver IC
4.1.3 Interface standard for mobile phone display panel driver IC
4.2 Market circumstances of small -sized panel driver IC
4.2.1 Market share of driver IC manufacturers

Chapter Five: Conclusions and recommendations




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Selected tables and figures
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Price trends for mobile phone panel, 2004~2008
Market revenue statistics for OLED worldwide, 2004
Product line of Hitachi display.
Product line of Sharp TFT-LCD
List of Casio LCD products for mobile phones
List of ST PDA, DSC products and LCD products for mobile phones
Product line of TMD TFT-LCD
LCD product line of Sanyo Epson
List of Samsung TFT-LCD products for mobile phone
List of AUO LCD products for mobile phone
LCD industry chain structure
Major manufacturer's market share of medium-small-sized LCD panel, 4th quarter 2004(based on sales)
Major manufacturer's market share of medium-small-sized LCD (a-Si TFT), 4th quarter 2004(based on shipment)
Structure of OLED and PLED
Active and passive drive of OLED
VFD classification
Price for medium-small sized LCD panel in different application fields, 4th quarter 2004
Market share of mobile phone main display manufacturers, 1st quarter 2005
Comparison between CG silicon and amorphous silicon
Producing process of LTPS TFT-LCD