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Marketing - Publicité - Promotion > Etude de marché sectorielle
 UK Advertising Industry: An Analysis
€ 975,00
Editeur :
Rocsearch
Langue :
Anglais
Date de publication :
Octobre 2005
Taille du document :
40
Autres informations :
Description , Table des matières
 
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Présentation de l'étude de marché - Description & Table des matières
 UK Advertising Industry: An Analysis

This report is an incisive study of all the aspects of an industry along with an outlook for potential developments. The report aims to provide the reader with appropriate information for sharper decision-making. It covers important segments of the industry and analyses market dynamics. The report also contains an assessment based on PEST analysis, covering the relevant political, economic, social and technological factors that have implications for the development of the industry.

Additionally, the report evaluates the industry within the Michael Porter framework. It goes on to describe the competitive landscape and provides a comparative financial study of the major players in the industry.


 

Executive Summary

1. Introduction

1.1 Industry Definition
1.2 Industry Segments

2. Market Dynamics

2.1 Market Overview
2.2 Trend Analysis
2.3 Key Drivers
2.4 Major Issues & Implications

3. PEST Analysis

3.1 Political Factors
3.2 Economic Factors
3.3 Social Factors
3.4 Technological Factors

4. Michael Porter’s Five Forces Analysis

4.1 Buyer Power
4.2 Supplier Power
4.3 Intensity of Competition
4.4 Threat of New Entrants
4.5 Threat of Substitute Products

5. Competitive Landscape

5.1 Competitive Positioning
5.2 Competition Strategies
5.3 Financial Analysis
5.3.1 Income Statement Analysis
5.3.2 Balance Sheet Analysis
5.4 Stock Market Performance

6. Industry Outlook

Appendix 1: International Conferences and Annual Meetings
Appendix 2: Industry Associations and Organizations


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