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| Imprimante Et Scanner > Etude de marché sectorielle |
| Digital Printing: Transforming Business and marketing Models |
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€ 127,20 |
Editeur
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DigitalPrintingReports.com |
Langue
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Anglais |
Date de publication : |
Mai 2009 |
Taille du document : |
1 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Digital Printing: Transforming Business and marketing Models |
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Digital printing technologies are rapidly replacing traditional offset for many forms of print marketing. This represents more than a production shift. It represents a radical marketing shift. This shift is occurring because digital print production enables marketers to produce applications and manage their documents in ways not possible or cost-effective with offset. This report examines how digital print technologies are reshaping print marketing by changing cost structures, changing document management models, and driving customization and personalization. Points are illustrated using best-in-class case studies, hypotheticals, and graphics from actual campaigns in key application categories, including short-run printing and versioning; one-off, personalized follow-ups; automated fulfillment; personalized URLs; 1:1 print personalization; transactional and transpromotional; and Web-to-Print. Special emphasis is placed on the importance of changing the way marketers evaluate the cost-effectiveness of print marketing, including a shift to cost per lead, cost per sale, and return on investment. Report concludes with best practices and strategies for success.
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Introduction
Leveling the Playing Field for Small and Mid-Sized Marketers Impact on Corporate Marketers Impact on Publishers Growth Exceeding Offset About This Report
Section 1: Digital Printing Basics
Five Key Production Characteristics Beyond Copying Drawbacks of Digital Printing Advantages of Digital Printing Digital Printing and the Bindery Sampling of Digital Bindery Advances Digital Presses and Survivability in the Mail Stream Digital Presses and Substrates Choosing a Digital Printer
Section 2: How Digital Printing Helps You “Go Green”
“Green” Printing: A Nice Bonus Case Studies in “Going Green” With Digital Print Are Digital “Solvent” Inks Green? Recyclability Cautions for InkJet Better Data Means Greener Direct Mail
Section 3: How Digital Printing Impacts Your Marketing
Application Categories Case Studies in Digital Printing Short-run printing Versioning One-Off, Personalized Follow-Ups Automated Fulfillment Personalized URLs 1:1 Print Personalization Transactional and Transpromotional Web-to-Print Publishing Evaluating Success
Section 4: New Ways of Evaluating Success
Looking at Cost Differently—ROI Cost per Lead and Cost per Response Examining Hypotheticals Spend Less, Earn More Section 5: Maximizing Your Advantage Critical Success Factors in Digital Print Choosing a Solutions Provider: Manufacturing Output Vs. Marketing Services
Section 5: Conclusions
For Further Reference About Heidi Tolliver-Nigro
TABLE OF GRAPHICS
Digital vs. Ink-on-Paper Shipments, Nominal and Real Printing (2007) Sample: Die-Cut, Four-Color Mailer Printed on a Toner-Based Digital Press Percent of Printers Offering Digital Print Evaluation of Key Digital Press Output Characteristics (Percent of Creatives Holding a Neutral or Positive Impression) What Is Your Preferred Method of Contact for Marketing and Promotional Purposes? Percent of Digital Production Presses With at Least One Inline Finishing Option Sample: Personalized Die-Cut Mailers Classifications of Printable Substrates on Digital Production Presses In the Past Year, Have Sustainability and Environmental Issues Become More Important in Your Company? In Your Opinion, How Sustainable Is Sustainability in Print? Better Data Means Greener Direct Mail Percentage of Printers Offering Digital Print Percentage of Printers Offering Web-to-Print Sample: DSM Composite Resins Segmented Mailer Sample: Huntington College User-Generated Mailers Sample: Printing Industries of Florida Campaign How Sophisticated Are Your 1:1 Print Jobs? (Comm’l/Quick Printers) Sample: Panchero’s Benefits From Mapping Sample: Culinary Inspirations Personalized Mailer Hypothetical: ROI Comparison, Traditional Mail Vs. Personalized Mail Hypothetical: Cost Per Lead Vs. Cost Per Response Vs. ROI
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