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| Tendances Des Consommateurs > Etude de marché sectorielle |
| Consumer Behaviour in Germany 2006 |
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€ 3 900,00 |
Editeur
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Interconnection Consulting Group |
Langue
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Anglais |
Date de publication : |
Mars 2006 |
Taille du document : |
120 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Consumer Behaviour in Germany 2006 |
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The report gives you detailed information about price elasticity, brand acceptance, purpose of usage, buying motives, advantages and disadvantages of every technology and brand
While a large part of the population know the technologies front projectors, plasmas, LCDs and rear projectors, several differences in acceptance to the different technologies are existing. Our report is targeting on observing the potential of each technology more closely.
The IC CONSULTING GmbH publishes annually the IC Market INSIGHT® as an independent market research instiutute for the use of marketing strategies, distribution planning, market entry strategies etc.
The annual conduction of the market survey allows to recognise market changes at an early stage. Thus the consequences can flow into strategic decisionsand operationally implemented in time.
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MARKET STRUCTURE AND INTRODUCTION
Definitions, Explanations and Executive Summary and presentation of the most important influencing factors
STRUCTURE OF THE REPORT
Exact Demarcation of interviewees by segment-oriented criteria.
TOTAL MARKET ANALYSIS
Analysis of level of recognition,favoured usage, buying motives, as well as multivariate analysis, etc.. by different technologies, advantages and disadvantages of different technologies, as well as the kind the acquisition of information and the most known brands.
POTENTIAL ANALYSIS
Close Examination of the potential of every technology
DATABASE
The data is presented in Power-Point charts and delivered as an pdf-file.
To be able to conduct company intern analysis, the raw data of the competition analysis is attached as an MS_Excel File.
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