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| Diffusion Télévisée > Etude de marché sectorielle |
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€ 2 400,00 |
Editeur
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Idate |
Langue
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Anglais |
Date de publication : |
Mars 2001 |
Taille du document : |
N/A |
Autres informations : |
Description , Table des matières |
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Rechercher d'autres rapports et études à commander
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| Présentation de l'étude de marché - Description & Table des matières |
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Panorama and stakes of the net's audiovisual offer.
• Overview of the services available around the world:
- available content: TV channels on the web, VOD and NVOD, classic channels'
websites...;
- target market;
- conditions for access (which terminal? which speed? which quality of reception?);
- current business models (free vs. paid?).
• Classic media's (television, film production and distribution)
and new players' strategies.
• Issues and opportunities for each broad category of player.
• Detailed profile of the sector's giants (Warner, Dreamworks, Disney,
CNN, Yes Television, Yahoo Broadcast, CanalWeb, etc.)
• Main issues facing the sector:
- legal framework;
- piracy;
- technological evolution;
- restructuring of the audiovisual chain;
- consequences for current business models.
• Panorama of TV and video over IP services:
- From traditional TV channels' websites to TV on the Web: what offers to which
target market?
- Conditions for access: terminal, bit rates, broadcasting modes.
• Players' strategies:
- Traditional players: what position have they adopted faced with new entrants?
- Newcomers: what are their assets and chances of gaining a strong position?
- Business models and the value added chain.
• New stakes for the audiovisual chain:
- The need to re-think the distribution chain
- Adaptation of business models
- Competition between TV over IP and classic TV.
• Internet - TV - Video - Film:
- Key indicators for the major markets: the US, Japan, Europe;
- Market forecasts for 2000-2010.
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1/ TV and video offerings on the Internet
• Conditions for access:
• Which terminal? What speed? Which network? What quality of reception?
• Available services and target audience:
• Consumption modes: streaming, download, peer-to-peer
• Main services: VOD, entertainment, subscription packages, TV channels, portals, exchange services, pirate sites
• Nature of available programmes: genres, type of programming (live, on demand), interactivity, content (stock or created)
2/ The value added chain and business models
• Description of the value added chain
• Principal operators' strategic initiatives
• TV on the Web: seven business models and their development
• Major operators' options
3/ Player strategies
• Traditional players:
• Assets and liabilities
• Reactions to new competition
• New players:
• Origins and positioning
• Strengths and weaknesses
• The main actors' strategies:
• New entrants : Atom Shockwave, CanalWeb, Sightsound.com, medium4.com, Filmfilm.com, Intertainer
4/ Primary stakes
• Reorganisation of the distribution chain: risks and opportunities for the various players
• Economic repercussions along the chain: new business models to be implemented
• Competing video products on the net: pay-per-view, digital bouquets, VOD on cable
• The TV over IP and DVB TV convergence: are Internet services migrating toward TV platforms?
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