- key factors for success and strategies;

 

 


 

 


 

 


 

 
• Panorama of the service offering: messaging, banking and brokerage,
 

 
locating, entertainment, e-commerce…;

 

 


 

 


 

 


 

 
• Mobile Internet's stakes and prospects:

 

 


 

 
- players' positioning along the value chain;

 

 


 

 
- the portal wars;

 

 


 

 
- transaction payment and security;

 

 


 

 
- market growth scenarios.

 

 


 

 


 

 


 

 
With the advent of next gen mobile phones, telecommunications are on the verge
 

 
of undergoing yet another revolution whose repercussions will go far beyond
 

 
the realm of information technologies.

 

 
The expected success of this terminal, which is bound to become the focal and
 

 
unavoidable medium for new services, relies on the convergence of a number of
 

 
phenomena:

 

 


 

 
- massive and worldwide distribution of mobiles, with already close to
 

 
500 million current subscribers and a predicted 1 billion in four years' time;

 

 


 

 
- accelerated Internet penetration and blossoming e-commerce;

 

 


 

 
- the development of an extremely favourable technical context which
 

 
will enable mobile telephony to take full advantage of the massive growth in
 

 
new Web and multimedia services:

 

 
deployment of a mobile network based on high speed data transmission technologies,
 

 
the advent of a global third generation standard, increasingly sophisticated
 

 
terminals and a veritable concentration of technologies.

 

 


 

 


 

 


 

 
The strategic significance of mobile Internet is due to the breadth and diversity
 

 
of applications which will enable its development.

 

 
It opens up the world of personal communication to a vast array of services
 

 
in the fields of entertainment, locating and assistance, real-time information
 

 
on demand, financial and banking services, e-commerce…

 

 


 

 


 

 


 

 
The mobile-Internet convergence has proven highly attractive to the various
 

 
players who, consequently, are in the process of repositioning their strategies
 

 
on this value chain now undergoing a radical transformation, and which is
 

 
expected to be a source of potential contention between:

 

 


 

 
- equipment manufacturers who are compounding integrated added value
 

 
in their turnkey technical solutions, endowing them with a wealth of software
 

 
and application features in the hope of stimulating the market,

 

 


 

 
- telecoms operators who, in order to enhance customer loyalty and to
 

 
compensate for ever lowering ARPU, are extending and developing the continuity
 

 
of services (fixed-mobile-Internet),

 

 


 

 
- content editors who, with an eye on broadened presence, perceive mobile
 

 
as an extremely powerful broadcast channel,

 

 


 

 
- Web portal operators and increasingly numerous start-ups who are implementing
 

 
solutions geared to mobile interfaces, and to WAP in particular.