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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
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€ 160,00 |
Editeur
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Datamonitor |
Langue
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Anglais |
Date de publication : |
Septembre 2005 |
Taille du document : |
14 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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Datamonitor's Advertising in China industry profile is an essential resource for top-level data and analysis covering the advertising industry. It includes detailed data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.
Scope
* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and leading companies
* Includes a five-year forecast of the industry
* Supported by the key macroeconomic and demographic data affecting the market
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services. Any currency conversions used in the creation of this report have been calculated using constant 2004 annual average exchange rates.
For the purpose of this report, Europe comprises Belgium, France, Germany, Italy, Netherlands, Spain, and the UK.
Asia-Pacific is composed of Australia, China, India, Japan, and South Korea.
The global market is composed of Asia-Pacific, Europe, Canada, and the US.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Segmentation I 10
CHAPTER 4 Market Segmentation II 11
CHAPTER 5 Competitive Landscape 12
CHAPTER 6 Leading Companies 13
6.1 Dentsu Inc. 13
6.2 Havas 13
6.3 Interpublic Group of Cos. 13
6.4 Omnicom Group Inc. 14
6.5 Publicis Groupe S.A. 14
6.6 Shanghai Advertising Limited 14
6.7 WPP Group plc 15
CHAPTER 7 Market Forecasts 16
7.1 Market Value Forecast 16
CHAPTER 8 Macroeconomic Indicators 17
CHAPTER 9 Further Reading 19
9.1 Sources 19
9.2 Related Datamonitor Research 19
LIST OF TABLES
Table 1: China Advertising Market Value: $ billion, 2000-2004 9
Table 2: China Advertising Market Segmentation I: % Share, by Value, 2004 10
Table 3: China Advertising Market Segmentation II: % Share, by Value, 2004 11
Table 4: China Advertising Market Value Forecast: $ billion, 2004-2009 16
Table 5: China Size of Population (million), 2000-2004 17
Table 6: China GDP (1995=100), 2000-2004 17
Table 7: China Inflation, 2000-2004 17
Table 8: China Exchange Rate, 2000 18
CONTENTS
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PPLSEN
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