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| Cliniques Privées > Etude de marché sectorielle |
| Pharmaceutical Pricing Strategies |
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€ 795,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juillet 1998 |
Taille du document : |
121 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Pharmaceutical Pricing Strategies |
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Which pricing strategies will enable your company to maximise profitability?
As healthcare cost-containment intensifies and pricing freedom is eroded, the
need to develop new strategies to maintain and justify the premium pricing of
drugs becomes increasingly urgent.
- Which stakeholders will wield the greatest influence over drug pricing and
why?
- To what extent can patient power be used to increase manufacturer leverage
in price negotiations?
- How important will pharmacoeconomics be in price setting?
- What role will cost-benefit analysis play?
- Can disease management and risk sharing programmes help maintain pharmaceutical
profit margins?
``Pharmaceutical Pricing Strategies: a price worth paying?`` provides the vital
strategic insight you need to address these key issues .
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CHAPTER 1: THE HISTORY OF PHARMACEUTICAL PRICING
CHAPTER 2: THE MARKET
CHAPTER 3: PRICING METHODS
CHAPTER 4: THE OBJECTIVES
CHAPTER 5: FUTURE PRICING STRATEGIES
CHAPTER 6: APPENDIX
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PPLSEN
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