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Industrie Pharmaceutique > Etude de marché sectorielle
 Pharmaceutical Pricing Strategies 2000: Entering the new millennium
€ 955,00
Editeur :
Business Insight
Langue :
Anglais
Date de publication :
Juin 2000
Taille du document :
240
Autres informations :
Description , Table des matières
 

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Présentation de l'étude de marché - Description & Table des matières
 Pharmaceutical Pricing Strategies 2000: Entering the new millennium


 

 

The favorable climate of the pharmaceutical sector has changed radically over
 

 
the past ten years.

 

 
Where once a company's freedom over pricing decisions was almost limitless,
 

 
external pressures such as costcontainment now restrict the industry's revenue
 

 
opportunities.

 

 


 

 
Therefore, the pressure on pharmaceutical companies to develop new strategies
 

 
to maintain and justify the premium pricing of a product is immense.

 

 
Consequently, it is more vital than ever before that players truly understand
 

 
the changing healthcare landscape.


 

 

Pharmaceutical Pricing Strategies 2000 draws upon extensive primary
 

 
research from industry executives and regulatory bodies to provide the answers
 

 
to current and future pricing issues.

 

 
The report details the changes in pricing regulations in each of the seven major
 

 
healthcare markets and offers novel analysis as to how they influence the pricing
 

 
decisions of pharmaceutical players.

 

 


 

 
This strategic management report will enable you to make informed decisions
 

 
about your companies strategic direction in the increasingly competitive healthcare
 

 
arena.


 

 

The changing face of pharmaceutical pricing :

 

 
This section identifies, analyzes and assesses the historic impact that cost-containment
 

 
has had on the previously unrestricted healthcare arena.


 

 

Definitions, methods, objectives and strategies :

 

 
This section gives detailed definitions of both the function and role of pricing
 

 
while analyzing the underlying economic principles that govern its application.
 

 


 

 

Country specific pricing issues :

 

 
These sections contain a comprehensive analysis of the local healthcare system
 

 
and pricing regulations in the three major regional markets of the US, Japan
 

 
and the EU (including Germany, France, the UK, Italy and Spain).


 

 

Pricing differentials :

 

 
This section contains a comprehensive analysis of pharmaceutical pricing differentials;
 

 
detailing the impact that these differentials can have on the revenue opportunities
 

 
of pharmaceutical companies.


 

 

Pricing strategies for 2000 :

 

 
The final section of the report assesses the direction of future pricing strategies.
 

 
It analyzes the drivers that are likely to reshape the healthcare environment
 

 
from the increasing power of the patient to the emergence of pharmacoeconomic
 

 
studies.



 

Chapter 1: The changing pharmaceutical pricing climate

Chapter 2: Pricing definitions, methods, objectives and strategies

Chapter 3: Pricing in the US

Chapter 4: Pricing in Japan

Chapter 5: Pricing in the EU

Chapter 6: Pricing differentials

Chapter 7: The future of pharmaceutical pricing strategies

Chapter 8: Appendix


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