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| Industrie Pharmaceutique > Etude de marché sectorielle |
| Pharmaceutical Pricing Strategies 2000: Entering the new millennium |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juin 2000 |
Taille du document : |
240 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Pharmaceutical Pricing Strategies 2000: Entering the new millennium |
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The favorable climate of the pharmaceutical sector has changed radically over  
  the past ten years.
 
  Where once a company's freedom over pricing decisions was almost limitless,  
  external pressures such as costcontainment now restrict the industry's revenue  
  opportunities.
 
 
 
  Therefore, the pressure on pharmaceutical companies to develop new strategies  
  to maintain and justify the premium pricing of a product is immense.
 
  Consequently, it is more vital than ever before that players truly understand  
  the changing healthcare landscape.  
 
Pharmaceutical Pricing Strategies 2000 draws upon extensive primary  
  research from industry executives and regulatory bodies to provide the answers  
  to current and future pricing issues.
 
  The report details the changes in pricing regulations in each of the seven major  
  healthcare markets and offers novel analysis as to how they influence the pricing  
  decisions of pharmaceutical players.
 
 
 
  This strategic management report will enable you to make informed decisions  
  about your companies strategic direction in the increasingly competitive healthcare  
  arena.  
 
The changing face of pharmaceutical pricing :
 
  This section identifies, analyzes and assesses the historic impact that cost-containment  
  has had on the previously unrestricted healthcare arena.  
 
Definitions, methods, objectives and strategies :
 
  This section gives detailed definitions of both the function and role of pricing  
  while analyzing the underlying economic principles that govern its application.  
 
 
 
Country specific pricing issues :
 
  These sections contain a comprehensive analysis of the local healthcare system  
  and pricing regulations in the three major regional markets of the US, Japan  
  and the EU (including Germany, France, the UK, Italy and Spain).  
 
Pricing differentials :
 
  This section contains a comprehensive analysis of pharmaceutical pricing differentials;  
  detailing the impact that these differentials can have on the revenue opportunities  
  of pharmaceutical companies.  
 
Pricing strategies for 2000 :
 
  The final section of the report assesses the direction of future pricing strategies.  
  It analyzes the drivers that are likely to reshape the healthcare environment  
  from the increasing power of the patient to the emergence of pharmacoeconomic  
  studies.
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Chapter 1: The changing pharmaceutical pricing climate
Chapter 2: Pricing definitions, methods, objectives and strategies
Chapter 3: Pricing in the US
Chapter 4: Pricing in Japan
Chapter 5: Pricing in the EU
Chapter 6: Pricing differentials
Chapter 7: The future of pharmaceutical pricing strategies
Chapter 8: Appendix
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PPLSEN
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