Are you making the most of below-the-line?

 

 


 

 
How do your response rates compare with those of other industries?

 

 

Are call centres a viable option for your sector?

 

 


 

 
How effective are point-of-purchase displays?

 

 


 

 
What are the newest methods for measuring the effectiveness of sponsorship?
 

 


 

 


 

 
However advanced you are currently, you can use our analysis to make fresh decisions
 

 
or support existing strategy.

 

 


 

 


 

 


 

 
The Below-the-Line Marketing report provides:

 

 


 

 
- Analysis of the three key drivers which are leading to the promotion of below-the-line
 

 
techniques;

 

 


 

 
- Forecasts for the performance of different media;

 

 


 

 
- Case studies of the leading exponents of the various techniques;

 

 


 

 
- A unique survey of agency staff and clients highlighting future opportunities.

 

 


 

 


 

 


 

 
It will enable you to:

 

 


 

 
• Decide which techniques offer you the best chance of customer acquisition
 

 
and

 

 
retention

 

 


 

 
• Understand whether your own customer magazine could further improve loyalty

 

 


 

 
• See whether new trends will lead to the end in conventional advertising

 

 


 

 
• Assess the potential losses associated with not embracing below-the-line
 

 
theory.