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| Commerce De Détail > Etude de marché sectorielle |
| Winning Competitive Advantage in UK Retailing |
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€ 795,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juillet 1998 |
Taille du document : |
190 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Winning Competitive Advantage in UK Retailing |
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Store cards are one answer to the challenges UK retailers face.
But maintaining share relies on well conceived strategies for a host of other
issues.
Are you prepared for EMU?
Are you investing in new formats?
Have you targeted the most profitable locations?
Are your service levels and product ranges sufficient to win new customers or
only maintain your current base?
Winning Competitive Advantage in UK Retailing includes:
• An assessment of external factors for success, such as EMU and technology
• Analysis of the big issue for retail locations – Out-of-Town vs High
Street vs Suburban
• Case studies of the latest customer service techniques including children’s
facilities
• A review of the latest techniques for supply chain efficiency, notably
ECR and Category Management
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CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: INTRODUCTION
CHAPTER 3: NEW DRIVERS OF SUCCESS
CHAPTER 4: CHANGING FORMATS AND RANGES
CHAPTER 5: RETAIL LOCATIONS
CHAPTER 6: HOME SHOPPING – APPROACHING TAKE-OFF?
CHAPTER 7: FROM ‘PRODUCT PROVIDERS’ TO ‘SERVICE STARS’
CHAPTER 8: CHANGING RELATIONSHIPS BETWEEN MANUFACTURERS AND RETAILERS
CHAPTER 9: CONCLUSIONS
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PPLSEN
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