European Private Label Food & Drinks

Industry opinion across Europe endorses a shift towards the strategy of reducing

the average discount on private label products and increasing their quality.

In recent years the most favoured strategy for private label development has been

the reduction of prices.

However, the new priority for the future is raising private label quality closer

to that of the main brands.

This shift of strategy in the private label sector from the more traditional price

cuts is one of many strategic changes currently occurring in the industry.

Along with varying growth rates in private label consumption across Europe and

the increased bargaining power of retailers, all associated with the private label

industry are predicting unprecedented transformation.

European Private Label Food and Drinks provides an in-depth analysis of

the private label industry: its development, the key consumer drivers, pan-European

strategies and customer loyalty.

All of this has been generated from in-depth primary research performed by our

team of researchers to provide both the fundamental market dynamics and enlightenment

for the professional on the future of the industry and the opportunities and threats

that lie ahead.

European Private Label Food and Drinks provides a country-by-country examination

and a review of private label activity in 25 major food categories and 8 drinks

categories.

In 180 pages, it comprises the following 10 chapters:

- Executive Summary

- Introduction

- Private Label Overview

- Private Label Perishables

- Premium or Third Generation Private Label

- Pan-European Strategies

- Customer Loyalty

- Private Label Activity in Nine Countries

- Private Label Activity in Top Food and Drinks Categories

- Private Label Forecasts and Opportunities

• Led by developments in the UK, major retailers across Europe are introducing

unique, innovative private label products incorporating features previously unavailable

in any other private label or branded product, and charging a premium price.

What margin and customer loyalty opportunities do 'third generation' private label

products offer?

• Although private label has made in-roads into all major product categories,

private label shares of sales differ greatly across these categories.

In which categories is competition from private label the most intense and how

is this expected to change in the next five years?

• Beyond competing primarily on price, the importance of private label as

a target for new product development is steadily increasing.

How is this changing the competitive environment between private label and brand

manufacturers, and retailers?

• Often smaller and more flexible, innovative private label manufacturers

can significantly cut the development time for new products and beat the brand

manufacturer to the market.

Are manufacturers prepared for this new source of direct competition?