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| Boissons > Etude de marché sectorielle |
| New Profit Opportunities in European Drinks |
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€ 795,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juillet 1998 |
Taille du document : |
150 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| New Profit Opportunities in European Drinks |
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Anheuser-Busch has a 30% share in UK premium bottled beer.
How can you profit from this market?
How will the abolition of duty-free impact on you?
Anheuser-Busch operate a loyalty scheme in premium bottled beer.
How far is their performance attributable to this initiative?
Can below-the-line marketing bring you similar rewards?
This report can help you analyse the key drivers of your business and help you
answer the following questions:
Could sponsorship be the answer for your brands?
What are the benefits of closer working relationships between manufacturers and
retailers?
What returns can you expect from homeshopping and vending?
Do you have the opportunity to develop new functional products?
Increase your profits in key areas:
• New product development - launch a probiotic dairy drink in the
UK, the smallest European market with a value of
US$41m, but growing.
• Marketing - introduce your own loyalty scheme.
Safeway’s programme rewards those who spend more than 70% of their category
budget with them.
• New distribution channels - build your website to hit the 154
million European households with Internet access by 2001.
• Geographic expansion - The Netherlands is the only country growing
at over 3% in the premium beer category.
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CHAPTER 1: INTRODUCTION
CHAPTER 2: NEW MARKETING OPPORTUNITIES
CHAPTER 3: SUPPLY CHAIN ISSUES
CHAPTER 4: NEW RETAIL CHANNELS
CHAPTER 5: PRIVATE LABEL DRINKS
CHAPTER 6: INNOVATION IN DRINKS
CHAPTER 7: DRINKS INDUSTRY SURVEY
CHAPTER 8: CONCLUSIONS
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PPLSEN
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