|
|
| Publicité Et Marketing > Etude de marché sectorielle |
| Seasonal Profits: Managing the Marketing Cycle |
|
|
|
|
€ 795,00 |
Editeur
: |
Business Insight |
Langue
: |
Anglais |
Date de publication : |
Janvier 1999 |
Taille du document : |
160 |
Autres informations : |
Description , Table des matières |
| |
|
|
|
|
| |
|
Rechercher d'autres rapports et études à commander
Rechercher et commander ici parmi 50.000 études de marché publiées par les principaux instituts d'études internationaux
|
| Rapports privés en relation |
|
Strategic Intelligence: The Top 12 Pharmaceutical Companies
158 pages | Novembre 2001 |
The pressure on the pharmaceutical company R&D has never been greater.
It is estimated that $100 billion worth of products will face patent expiry by 2005.
Of this, $37 billion represe |
1 021,89 €
|
| |
| |
Issues in branding
115 pages | Juin 1999 |
Brands are an integral part of any product or service.
A brand provides an identification badge of a value proposition to the consumer, a shield against competition to the manufacturer and often a |
795,00 €
|
| |
| |
Direct Marketing in France
15 pages | Septembre 2002 |
The French market for direct marketing has grown by 8.5% since 2000 to reach a value of Euro 10.2 billion in 2001.
Over the five year review period, value sales increased by 36%.
In 2001, an est |
198,00 €
|
| |
| |
The eMail Marketing Report
151 pages | Mai 2001 |
eMail is the most popular online activity among internet users, both at home and at work.
This creates a prime marketing opportunity, for both large and small businesses.
Marketers can use e |
820,00 €
|
| |
| |
Neutraceuticals: Consumer Targeting by Age Profile
300 pages | Septembre 2000 |
Success stories such as Yakult and Red Bull clearly illustrate the potential for companies to expand sales, gain share and even create new categories in the largely slow growth food and drink market.< |
1 595,00 €
|
| |
| |
Building Consumer Enthusiasm: Product, Promotion & Retail Strategies in FMCG
136 pages | Janvier 2000 |
FMCG is one of the most mature markets and, as younger, more dynamic sectors such as leisure, entertainment and travel come to the fore, it has begun to lose share of private expenditure.FMCG manufact |
955,00 €
|
| |
| |
Interactive television, direct marketing and e-commerce
pages | Mars 2000 |
Written with the support of TPS and CanalSatellite.
· Provides practical information for designing, deploying and operating an interactive television service.
· |
2 750,00 €
|
| |
| |
Best Practice B2C eCommerce in Food and Drink: Online Strategies to meet the demand of your consumers
194 pages | Décembre 2001 |
The key to successful eCommerce for the food and drink industry lies in linking manufacturers' marketing and promotional skills with retailers' transactional and fulfillment expertise.
Best Pra |
816,66 €
|
| |
| |
Growth Strategies In Packaging Food And Drink To 2007: Identifying the key market sectors
186 pages | Avril 2002 |
The share of overall consumer spending is falling for food and drink manufacturers and retailers.
Companies have been forced to ask themselves why their sectors are not performing as strongly as m |
953,48 €
|
| |
| |
Marketing Food and Drinks To The Internet Generation: Effective youth targeting and profit opportunities
122 pages | Avril 2002 |
By 2005 every pupil in Western Europe and the USA will have access to the Internet, while working teens will see their earnings increase by an average of 7.5% year on year.
Marketing Food and Drin |
953,48 €
|
| |
| |
|
| |
| Autres secteurs en relation |
|
|
|
| |
|
| |
| |
| Présentation de l'étude de marché - Description & Table des matières |
|
| Seasonal Profits: Managing the Marketing Cycle |
|
|
The annual sales patterns of most products are affected by seasonal influences
ranging from holidays, such as Christmas and Easter, to the weather.
In addition, major sporting and cultural events, such as the Football World Cup
and movie launches provide further potential to generate excitement around products
and brands.
Historically, seasonal marketing has been a “big boys game”.
Supported by extensive budgets, industry leaders such as Coca-Cola have led the
development of the seasonal marketing mix portfolio.
As competition intensifies and seasonal strategies become more sophisticated,
success, if not survival, will become increasingly dependent on identifying and
developing the full range of tools of the seasonal marketing mix.
Seasonal Profits: Managing the Marketing Cycle comprises:
The Seasonal Year - The full set of yearly seasonal opportunities between
January and December is inventorised in a seasonal calendar, ranging from holidays
to recurring “lifestyle events”. The specific product opportunities
for each of these periods are analysed.
The Seasonal Marketing Mix - Product- (e.g. revitalisation of brands),
distribution- (e.g. off-trade point-of-sales) and price- and promotion-related
(e.g. extra free quantities) seasonal marketing strategies are examined, based
on a comprehensive analysis of seasonal marketing practices in the consumer goods
industry.
The Seasonal Leaders - Case studies and profiles ranging from UK retailers'
Christmas strategies, seasonal and gifting confectionery, liqueurs, spirits and
beer strategies to Coca-Cola and Hershey are used to illustrate “best practices”
in seasonal marketing.
The Seasonal Industry Survey - Reuters Business Insights survey maps out industry
opinion regarding the current importance of seasonal periods, drivers of seasonal
marketing activities, the relative importance of specific marketing mix tools
and how industry participants expect this to change in the next five years.
|
|
CHAPTER 1: WHY SEASONAL MARKETING?
CHAPTER 2: SEASONAL STRATEGIES
CHAPTER 3: THE SEASONAL MARKETING YEAR
CHAPTER 4: SEASONAL LEADERS – LESSONS IN SEASONAL MARKETING
CHAPTER 5: SEASONAL EXPECTATIONS – INDUSTRY SURVEY RESULTS
|
|
|
PPLSEN
|
|
|
|
|
