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| Boissons Sans Alcool > Etude de marché sectorielle |
| Growth Strategies in Soft Drinks |
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€ 795,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Février 1999 |
Taille du document : |
150 |
Autres informations : |
Description , Table des matières |
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| Nos documents publics sur le même théme (2) |
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| 30 pages | Décembre 2006 | Anglais
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| Main
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drinks,drink,beverages,beverage,soft drinks,...
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focus: |
market size and estimates,demand analysis, |
| Geographic
focus: |
united kingdom,france,germany,spain,italy,usa,... |
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| 36 pages | Août 2006 | Anglais
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| Main
focus: |
drinks,beverages,drink,beverage,pesticides
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focus: |
india,usa,croatia,canada,china,australia,... |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Growth Strategies in Soft Drinks |
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In spite of growing competition in the soft drinks market, many companies, ranging
from multinationals to niche specialists, continue to see volume growth well in
excess of the market average.
Much of their success can be attributed to progressive attitudes to their competitive
environment and by exploiting new production, packaging and distribution technologies,
they are able to meet consumers' needs more accurately and immediately than ever
before.
With leading players such as The Coca-Cola Company driving the battle for share
of throat, soft drinks manufacturers of all sizes need to equip themselves with
a wide variety of innovative strategic tools if they are to remain competitive.
The Growth Strategies in Soft Drinks report highlights emerging opportunities
in the industry, and examines the ways that companies can best exploit them.
From the emerging markets of Asia-Pacific, Eastern Europe and South America, to
fast-growth niches in the developed world, this latest study is the definitive
guide to innovation, main players, market sizes and growth prospects.
Share of throat and market drivers: an in-depth investigation of product positioning,
distribution, marketing and NPD strategies that are
being employed in the pursuit of share of throat.
Key market data: the report contains a data table for each category, listing the
10 fastest-growing country categories around the world.
This is supplemented in the final chapter with market data by category for 7 of
the most important country markets in global soft drinks.
Innovation and technology: analysis of over 350 new product launches in the global
market, examining their marketing mix and specific consumer appeal, indicating
the direction in which soft drinks NPD is likely to develop over the next five
years.
Future outlook and survey: a wide-ranging survey of industry executives in Western
Europe and North America, focusing on issues of consumer targeting, fast-growth
distribution channels and packaging formats and assessing their projected impact
on the future development of the industry.
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CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: SHARE OF THROAT
CHAPTER 3: INNOVATIONS IN SOFT DRINKS
CHAPTER 4: EMERGING MARKETS
CHAPTER 5: COMPANY STRATEGIES – GLOBAL GIANTS AND NICHE PLAYERS
CHAPTER 6: SURVEY RESULTS AND FORECASTS
CHAPTER 7: MARKET DYNAMICS
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PPLSEN
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