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| Vente Par Correspondance > Etude de marché sectorielle |
| Next Generation Home Shopping |
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€ 795,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Février 1999 |
Taille du document : |
160 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Next Generation Home Shopping |
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The UK home shopping market has entered an era of radical change as traditional
boundaries are broken down by the arrival of store-based retailers and the growth
and diversification of product specialists.
Looking for new ways to extend their services and develop new selling channels,
retailers have begun to invest heavily in large scale home shopping
systems and resources, and the majority are already active in at least one of
the various channels.
The Next Generation Home Shopping report provides a highly focused analysis
of both the catalogue and Internet home shopping channels, from the perspective
of store-based retailers, broad range retailers and product specialists.
Focusing on books and other published media, clothing, gifts, and the food and
drinks sectors, this latest study investigates key trends and threats, including
the internationalisation of retailing, the rise of the Internet consumer and
the impact of the single European currency.
Evaluating an exclusive industry survey and providing detailed five year forecasts,
the report will enable you to refine your strategic planning and build for the
future with confidence.
STRUCTURE & SCOPE
Cost Structure Analysis
Pinpoints the opportunities available to store-based retailers for exploiting
cost base advantages by expanding into home shopping.
Specialist UK Home Shopping
Evaluates the impact of a new generation of product specialists on traditional
broad range retailers and assesses the impact of the widespread arrival of store-based
companies in home shopping.
Internet Opportunities
Assesses the potential for both home shopping specialists and store-based retailers.
Industry Opinion Survey
Covers issues such as the role of home shopping in bookselling, a sector in
which the Internet and diversification by store-based specialists are especially
important.
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CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: INTRODUCTION: TRENDS IN HOME SHOPPING
CHAPTER 3: COST BASE ANALYSIS OF HOME SHOPPING
CHAPTER 4: SPECIALIST HOME SHOPPING
CHAPTER 5: THE CHALLENGE FROM THE HIGH STREET
CHAPTER 6: INTERNET RETAILING
CHAPTER 7: SURVEY: HOME SHOPPING IN THE UK BOOKSELLING SECTOR
CHAPTER 8: FORECASTS AND CONCLUSIONS
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PPLSEN
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