Intensifying competition and increasingly demanding consumers are driving the
 

 
high level of innovation across the food and drink industry.

 

 
In addition, changing lifestyles, new distribution channels and technological
 

 
progress mean that companies must consider an increasingly diverse and complex
 

 


 

 
set of factors to ensure the success of NPD.

 

 
The Future Innovations in Food and Drink report is unique in that it assesses
 

 
a variety of industry trends in relation to these external factors.

 

 


 

 
The report manages this level of complexity through analysis of the different
 

 
issues involved in successful NPD, from idea conception to launch.

 

 
Future Innovations in Food and Drink evaluates the findings of a unique survey
 

 
of over 500 New Product and Business Development Managers across the food and
 

 
drink industry.

 

 
In addition, the report contains unique data from Datamonitor’s Worldwide
 

 
Innovation Network (WIN), providing comprehensive coverage of all the latest product
 

 
launches around the globe.

 

 


 

 


 

 


 

 
Future Innovations In Food and Drink is divided into four main sections:

 

 


 

 
The role of innovation in the 21st century - Discusses the importance of
 

 
NPD comparative to investments in marketing, sales and operational efficiency.
 

 


 

 
It also identifies the major drivers of innovation, sources for new ideas, level
 

 
of innovation of future NPD (new vs. brand extensions), and length of the NPD-cycle.

 

 


 

 
Platforms for future NPD - Investigates the changing importance of the
 

 
key new product development platforms, ranging from technical to marketing-oriented
 

 
capabilities.

 

 


 

 
Future trends in NPD - Analyses the major trends that are expected to shape
 

 
future innovation based on industry opinion, consumer patterns and recent NPD.

 

 


 

 
Future NPD marketing mix choices - Maps out the expected changes in the
 

 
marketing mix, ranging from the packaging format and price-quality positioning
 

 
to consumer audience and distribution channels.

CHAPTER 1: INTRODUCTION

CHAPTER 2: NPD IN THE 21ST CENTURY – ITS CHANGING PROFILE

CHAPTER 3: SATISFYING THE 21ST CENTURY CONSUMER – THE UNDERLYING TRENDS

CHAPTER 4: MAKING THE TRANSLATION - NPD MARKETING MIX CHOICES

CHAPTER 5 CONCLUSION – BUILDING STRONG NPD FOUNDATIONS