Convenience Shopping: Future store formats and product innovations

For smaller retailers the convenience sector has traditionally offered a niche

market untargeted by the larger, more powerful

retailers who up until now have focused on mass retail channels.

However, with increasingly competitive markets and the recent spate of merger

and acquisitions across Europe and the US -

convenience is viewed by many retailers as a tool to strategically reposition

and by others to gain a share of a lucrative, high

growth sector.

Targeting the convenience consumer is a key priority, not only for food and

drinks manufacturers, but also food retailers.

Consumers increasingly consider themselves time-pressured, leading to trends

such as food and drinks on-the-go, away from

home consumption, and top-up purchasing.

These trends are being driven by leading players in both food and drink manufacturing

and retailing. Global giants such as

Coca-Cola, PepsiCo, Kelloggs and Kraft Jacobs Suchard have all developed innovative

products specifically aimed at the

convenience consumer.

On the retail side, the revolution of the traditional formats is being led by

key players such as Wal-Mart, Tesco, Sainsbury's and Carrefour.

Convenience Retailing: Future store formats and product innovation identifies

the key industry trends and the main dynamics, strategies and players behind

them. It examines the

ways that companies can best exploit the emerging opportunities in marketing

to the convenience store consumer, and is the definitive guide to innovation,

key players and growth prospects.

STRUCTURE AND SCOPE

Market overview and drivers - a focused analysis of the key drivers

of change in both convenience food and drink manufacture and retail. Examining

correlations and causal links

between factors such as retailer margins, forecourt retailing, consumer attitudes,

working hours and developments in convenience sales.

Analysis of changing retail formats - an assessment of main developments

in convenience store retailing; internal and external design concepts, strategic

reformatting and case studies.

Innovation and the manufacturer response - an in-depth examination of

key innovations in convenience food and drinks, analysing their positioning,

place in the convenience

consumer's buying behaviour and impact upon future sales.

Future outlook and survey - analysis of an exclusive group of surveys

of industry decision makers in Western Europe, focusing on issues such as countries

driving change, key

consumers, and the relevance of NPD.