Strategies in Organics: Natural Food and Drinks provides a highly focused
 

 
analysis of the prospects for growth in the European and the US organic markets.
 

 
Combining an in-depth investigation of the major drivers and industry initiatives,
 

 
with a detailed analysis of the factors that are inhibiting growth, this latest
 

 
study contains all the original research and insight you need to exploit the
 

 
full range of organic opportunities.

 

 

 

 
STRUCTURE AND SCOPE:

 

 


 

 
• Organic market drivers - an in-depth investigation of the trends
 

 
that will both promote and limit market growth, from changing consumer demands,
 

 
to government subsidisation and retailer support, and key product, price and
 

 
substitution limits.

 

 


 

 
• Key market data - quantitative analysis of historical (1995-99)
 

 
and forecast (2000-2004) organic food and drinks sales in Europe and the US.

 

 


 

 
• Organic innovation - unique analysis of 284 recent organic new
 

 
product launches and case studies on leading industry players.

 

 


 

 
• Regulatory issues - overview of the regulatory environment, including
 

 
organic certification standards and regulatory bodies in Europe and the US.

 

 


 

 
• Industry opinion survey - organic expectations -evaluating the
 

 
views of over 100 key industry executives from companies involved in organic
 

 
food and drink