Today, children have more income than at any other time previously, and more importantly,
 

 
exercise more influence over family purchasing decisions.

 

 
At the same time, as manufacturers come under increasing competitive pressure,
 

 
both from rival brands and retailers, this consumer group offers the opportunity
 

 
of developing fast growth brands that help to secure brand loyalty early on.

 

 


 

 


 

 


 

 
This report gives a clear overview of the drivers and dynamics and guides you
 

 
through the mass of new product launches to understand the potential for key opportunities
 

 
in marketing to the younger consumer.

 

 
It does so by answering questions such as:

 

 


 

 
• How is the market best segmented and what are the best strategies for increasing
 

 
appeal to children?

 

 


 

 
• How will the market develop over the next five years and what factors will
 

 
be behind this?

 

 


 

 
• What companies or product groups are driving innovation in the market?

 

 


 

 


 

 


 

 
STRUCTURE AND SCOPE

 

 


 

 
Marketing Food and Drinks to Kids gives unparalleled analysis of the market
 

 
for children's products and how it is developing.

 

 
Addressing aspects from NPD to kids purchase power the report will enable you
 

 
to:

 

 


 

 
• Evaluate the main drivers of the market for children's products and the
 

 
impact that they are having on the development of the industry.

 

 


 

 
• Understand how the changing dynamics of the parent/child relationship are
 

 
creating growth opportunities for 2nd generation kids’ products.

 

 


 

 
• Evaluate trends in NPD and how they will affect the shape, content and
 

 
format of new products in the next five years.

 

 


 

 
• Identify best practice in the NPD of children's products.

 

 


 

 
• Benchmark your view of the development of the kids' market with that of
 

 
leading industry executives and learn their opinion on what the next five years
 

 
will entail.

Chapter 1: Introduction and definitions

Chapter 2: Market drivers

Chapter 3: Industry dynamics

Chapter 4: Case studies

Chapter 5: NPD in kids' food & drinks

Chapter 6: Survey results and conclusions