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| Boissons > Etude de marché sectorielle |
| Marketing Food & Drinks to kids: Driving Appeal to Young Consumers |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Avril 2000 |
Taille du document : |
117 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Marketing Food & Drinks to kids: Driving Appeal to Young Consumers |
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  Today, children have more income than at any other time previously, and more importantly,  
  exercise more influence over family purchasing decisions.
 
  At the same time, as manufacturers come under increasing competitive pressure,  
  both from rival brands and retailers, this consumer group offers the opportunity  
  of developing fast growth brands that help to secure brand loyalty early on.
 
 
 
 
 
 
 
  This report gives a clear overview of the drivers and dynamics and guides you  
  through the mass of new product launches to understand the potential for key opportunities  
  in marketing to the younger consumer.
 
  It does so by answering questions such as:
 
 
 
  How is the market best segmented and what are the best strategies for increasing  
  appeal to children?
 
 
 
  How will the market develop over the next five years and what factors will  
  be behind this?
 
 
 
  What companies or product groups are driving innovation in the market?
 
 
 
 
 
 
 
  STRUCTURE AND SCOPE
 
 
 
  Marketing Food and Drinks to Kids gives unparalleled analysis of the market  
  for children's products and how it is developing.
 
  Addressing aspects from NPD to kids purchase power the report will enable you  
  to:
 
 
 
  Evaluate the main drivers of the market for children's products and the  
  impact that they are having on the development of the industry.
 
 
 
  Understand how the changing dynamics of the parent/child relationship are  
  creating growth opportunities for 2nd generation kids products.
 
 
 
  Evaluate trends in NPD and how they will affect the shape, content and  
  format of new products in the next five years.
 
 
 
  Identify best practice in the NPD of children's products.
 
 
 
  Benchmark your view of the development of the kids' market with that of  
  leading industry executives and learn their opinion on what the next five years  
  will entail.
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Chapter 1: Introduction and definitions
Chapter 2: Market drivers
Chapter 3: Industry dynamics
Chapter 4: Case studies
Chapter 5: NPD in kids' food & drinks
Chapter 6: Survey results and conclusions
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PPLSEN
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