With the competitive environment in the global bakery market becoming increasingly
 

 
intense, no company can afford to ignore emerging growth potential.

 

 
Growth Strategies in Bakery enables you to identify a wide range of opportunities
 

 
in a variety of countries, categories, channels and formats.

 

 
The driving forces behind these opportunities lie with intensifying competition
 

 
and increasingly demanding consumers driving a rapidly rising level and pace of
 

 
innovation. At the same time, changing lifestyles, new distribution channels and
 

 
progress in science and technology are forcing industry participants to consider
 

 
a more complex set of factors to ensure the success of new product development.

 

 


 

 
Growth Strategies in Bakery analyses the development of the key trends in new
 

 
product development, highlighting future opportunities for differentiation through
 

 
innovation, and identifying emerging opportunities in the global market.

 

 


 

 


 

 


 

 
STRUCTURE AND SCOPE

 

 


 

 
Growth Strategies in Bakery enables you to access those variables most important
 

 
to you:

 

 


 

 
Market drivers - an in-depth investigation of the key consumer, manufacturer
 

 
and retailer drivers which are defining the development of the bakery industry.

 

 


 

 
Key market data - The report contains a data table for each key country,
 

 
the top 10 emerging markets and the top ten developed markets around the world.
 

 


 

 
This is supplemented in the final chapter with market data for 47 country markets
 

 
in global bakery.

 

 


 

 
Innovation and technology - analysis of over 900 new product launches in
 

 
the global market, examining their positioning and specific consumer appeal, indicating
 

 
the direction in which NPD is likely to develop over the next five years.

 

 


 

 
Future outlook and survey - a wide-ranging survey of industry executives
 

 
in Western Europe, North America, and Asia-Pacific, focusing on issues of drivers
 

 
for innovation, consumer targeting, key trends, fast-growth distribution channels
 

 
and packaging formats.

Chapter 1: Introduction

Chapter 2: Drivers of Innovation

Chapter 3: New product opportunities

Chapter 4: Country and category opportunities

Chapter 5: Case Studies

Chapter 6: Survey Results

Chapter 7: Appendix