Across Europe and to a lesser extent the US, the alcoholic drinks industry is
 

 
currently experiencing low growth, and is losing share of wallet to other goods
 

 
and services.

 

 
Globally, the drinks market is changing.

 

 
Retail consolidation and falling on-trade consumption are altering the nature
 

 
of the distribution market, the development of many emerging markets is redefining

 

 
regional markets and shifts in drinking behaviour are defining the path of new
 

 
product developent.

 

 


 

 
Growth Strategies in Alcoholic Drinks provides an overview of the key issues
 

 
driving growth in the global alcoholic drinks market.

 

 
It is to be used as a strategic tool to allow you to identify opportunities in
 

 
new product development, emerging markets, new distribution channels and to evaluate
 

 
best practices among your competitors to ensure that your brand prospers in the
 

 
increasingly competitive domestic and international markets.

 

 


 

 


 

 
STRUCTURE AND SCOPE

 

 


 

 
Evaluation of the markets of Belgium, France, Germany, Netherlands, Italy, Spain,
 

 
Sweden, UK and USA, plus the top five fastest growing countries in each alcoholic
 

 
drinks market.

 

 


 

 
Industry opinion survey of over 160 executives in leading alcoholic drink manufacture
 

 
and distribution companies.

 

 


 

 
Data covering :

 

 
- beer markets; alcoholic soft drinks, ales and stouts, cider and perry, lager,
 

 
speciality beers.

 

 
- spirits markets; brandy, dark rum, gin and ginever, light rum, liquers, pre-mixed
 

 
spirits, speciality spirits, tequila and mescal, vodka and whisky.

 

 
- wine markets; fortified wine, sparkling wine, still wine and vermouth.

Chapter 1: Share of Throat

Chapter 2: Innovation Strategies

Chapter 3: Country Analysis

Chapter 4: Distribution Strategies

Chapter 5: Company Strategies

Chapter 6: Survey Results and Conclusions