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| Boissons > Etude de marché sectorielle |
| Brand Strategies for Food & Drinks |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juillet 2000 |
Taille du document : |
186 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Brand Strategies for Food & Drinks |
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Brand Strategies for Food and Drink provides a snapshot of the overall
state of global food retailing at the beginning of the 21st century with an emphasis
on Europe.
Offering a basis on which near-term projections can be made, this report examines
how new trends are driven by demographic and cultural changes, discusses the impact
of globalization on marketing and consumption, and tracks the potential impact
of eCommerce and the Internet on the food and drink sector across the continent.
As the food and drink industry reinvents itself for the new global economy, it
is crucial that industry leaders understand the rapidly changing dynamics of one
of humankind's oldest industries:
• Identify food and drink sectors with high growth potential, like organic
and nutraceutical products.
• Track key trends in demographics and changing patterns of work and leisure
that are having an immediate impact on food marketing and retailing.
• Explore how purchasing decisions are made based on the relative importance
of such key factors as "quality," "price," "taste,"
and "healthfulness".
Brand Strategies for Food and Drink has been designed to provide strategists
in the food and beverage industry with the intelligence they need to make effective
decisions about marketing their products in todays rapidly changing environment.
The report does this through:
• Analysis of how changing consumer lifestyles and expectations are changing
the face of retailing in Europe.
• Data and forecasts on sales of specific product categories in selected
European countries.
• Case studies include McDonalds and Coca-Cola vs. Pepsi although the main
focus in this report is by country hence giving you analysis of trends i.e. organic,
GM Foods, functional foods, Spicy foods, nostalgia foods etc.
• Profiling of the "new consumer" in terms of lifestyle and demographics.
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Chapter 1: Global Tastes
Chapter 2: Eating for the Experience
Chapter 3: Consumption as Lifestyle
Chapter 4: Convenience First
Chapter 5: Fear-Fueled Organics
Chapter 6: Nutraceuticals: Food as Medicine
Chapter 7: Trends in the Beverage Market
Chapter 8: Niche Markets
Chapter 9: The Next-Generation Chef
Chapter 10: Appetites in a Changing World
Chapter 11: Appendix
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