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Stratégie - Organisation > Etude de marché sectorielle
 Market Research in Germany
€ 160,00
Editeur :
Datamonitor
Langue :
Anglais
Date de publication :
Novembre 2004
Taille du document :
18
Autres informations :
Description , Table des matières
 
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Présentation de l'étude de marché - Description & Table des matières
 Market Research in Germany

Datamonitor's Market Research in Germany industry profile is an essential resource for top-level data and analysis covering the market research industry. It includes data on market size and segmentation, plus textual analysis of the key trends and competitive landscape, demographic information, and descriptions of the leading companies.

Scope

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and leading companies

* Includes a five-year forecast of the industry

Highlights

Detailed information is included on market size, measured by both value and volume.
Market shares are covered by manufacturer and by brand, including private label.
Distribution channels are also analysed.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research


 

TABLE Of CONTENTS

EXECUTIVE SUMMARY 3

CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8

CHAPTER 2 Market Value 9

CHAPTER 3 Market Segmentation I 10

CHAPTER 4 Market Segmentation II 11

CHAPTER 5 Competitive Landscape 12

CHAPTER 6 Leading Companies 13
6.1 Information Resources, Inc. 13
6.2 GFK AG 13
6.3 Taylor Nelson Sofres plc 13
6.4 VNU N.V. 14

CHAPTER 7 Market Forecasts 15
7.1 Market Value Forecast 15

CHAPTER 8 Demographics 16

CHAPTER 9 Further Reading 18
9.1 Sources 18
9.2 Related Datamonitor Research 18

LIST OF TABLES
Table 1: Germany Market Research Market Value: $ million, 1999-2003 9
Table 2: Germany Market Research Market Segmentation I: % Share, by Value, 2003 10
Table 3: Germany Market Research Market Segmentation II: % Share, by Value, 2003 11
Table 4: Germany Market Research Market Value Forecast: $ million, 2003-2008 15
Table 5: Germany Size of Population (million) , 1999-2003 16
Table 6: Germany GDP (1995=100), 1999-2003 16
Table 7: Germany Inflation, 1999-2003 16
Table 8: Germany Exchange Rate, 1999 17


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