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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| The Targeting the Single Female Consumer |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Août 2000 |
Taille du document : |
202 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| The Targeting the Single Female Consumer |
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Targeting the Single Female Consumer has been written to provide an
overview of the key issues surrounding the rise of single women and their economic
clout in the global market place.
It is intended to be used as a strategic tool both to allow marketers and multi-national
corporations to identify opportunities in new product development and emerging
markets in order to drive their own business forward.
On a macro level, changing lifestyles are the main drivers of the singles market.
Worldwide, women are delaying marriage, or choosing not to marry at all, and
living longer lives.
As such, there is a greater demand for products and services that cater to solo
lifestyles, such as ready-made foods, housing, and investment services.
On a micro level, there is a growing need to match the attitudes of this diverse,
but growing, group of independent single women with their expectations to appropriately
brand products.
KEY QUESTIONS ANSWERED:
• What are the underlying social, political, and economic factors that
are contributing to the rising numbers of women remaining single around the
world?
• Who is the "new" single woman, and what are her perceptions,
beliefs, and lifestyle attitudes?
• What are the new and emerging trends, generated by the single women movement,
that will drive the market?
• As women have historically been the primary purchasing agents for the
family, how will this new cash-rich demographic of single females wield their
newfound economic clout?
• What are the brand preferences, affiliations, and habits of single women?
• How can marketers successfully target this unique and burgeoning demographic?
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Chapter 1: The Rise of Single Women
Chapter 2: Single Women Around the World
Chapter 3: Why Social Networks are Key
Chapter 4: Focus on Self-Development
Chapter 5: Living Arrangements: New and Traditional
Chapter 6: Money: Earning It, Spending It, Investing It
Chapter 7: Traveling Solo
Chapter 8: Single Motherhood—Intentionally
Chapter 9: Brand Affiliation and Advertising Strategies
Chapter 10: eTail: Why Its a Perfect Fit
Chapter 11: Appendix
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