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| Publicité Et Marketing > Etude de marché sectorielle |
| Nutraceuticals - Targeting Consumers Aged 14 –34 |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Septembre 2000 |
Taille du document : |
146 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Nutraceuticals - Targeting Consumers Aged 14 –34 |
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The 14-34 age group represents approximately 30% of the total population across
the 8 countries covered in the report, and as such are a key target audience.
This group is particularly critical in light of the fact that many brand affiliations
formed in this period of consumers' lives will remain as they get older.
Targeting Consumers Aged 14-34 provides an in-depth analysis of this
consumer group and the resulting demands for different types of nutraceutical
products. Examining attitudinal factors such as health concerns and perceptions
of brands, this highly focused report will help you to:
• Understand which nutraceutical product functions are in the greatest
demand by younger consumers
• Identify which countries and categories offer the greatest growth potential.
Which markets are forecast to grow at over 10% per year?
• Understand how legislative changes will impact growth of the global nutraceuticals
market
WE HAVE THE ANSWERS FOR YOU:
• What are the key success criteria for nutraceutical brands over the next
five years?
• To what extent will consolidation in individual categories impact the
success of products being launched into them?
• Which lifestyle groups will prove the most lucrative?
• How will regulation such as FOSHU and PARNUTS affect development?
• What strategies are manufacturers adopting to meet the demand for appearance
enhancing products?
• How are manufacturers meeting the demands of consumers who engage in
sport and what branding opportunities exist for targeting consumers on the periphery
of active participation?
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Chapter 1: Introduction and Definitions
Chapter 2: Industry Drivers and Dynamics
Chapter 3: Younger Market Drivers
Chapter 4: NPD in the 14–34 Market
Chapter 5: Nutraceutical Market Data
Chapter 6: Company Strategies
Chapter 7: Industry Opinion Survey
Chapter 8: Appendix – Regulatory Framework
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PPLSEN
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