Not only does the 35+ consumer group account for a significant and growing
 

 
percentage of the total population; it is also at the greatest risk of major
 

 
illnesses.

 

 
Despite advances in medicine, many diseases such as congestive heart failure
 

 
and cancer are on the increase and consumers are examining the close link between
 

 
diet

 

 
and health with renewed enthusiasm.

 

 
As a result, this consumer group represents a considerable driving force behind
 

 
the nutraceuticals market and products offering such benefits as the prevention
 

 
of specific health problems (e.g. osteoporosis), or the enhancement of physical
 

 
and mental well-being are in great demand.

 

 


 

 
Targeting Consumers Aged 35+ investigates the strategies that
 

 
manufacturers are adopting to meet the needs of this highly lucrative segment
 

 
and pinpoints emerging opportunities by category and country.

 

 


 

 


 

 


 

 
WHY SHOULD YOU BUY THIS REPORT?

 

 


 

 
• Industry dynamics and drivers: the key manufacturer drivers, the
 

 
current and future market dynamics, and the means by which manufacturers target
 

 
consumer demands.

 

 


 

 
• Consumer drivers: the demographics of the 35+ age-group by country,
 

 
identifying key lifestyle drivers, and the resulting demands for nutraceuticals
 

 
products.

 

 


 

 
• New Product Development: analysis of 396 new product launches
 

 
between May 1999 and May 2000 by category, assessing the fit of new products
 

 
to the demands of both primary groups of consumers.

 

 


 

 
• Nutraceutical Market Data: new product and regional opportunities
 

 
in the breakfast cereals, dairy, fats and spreads, confectionery, soft drinks
 

 
and vitamins and mineral supplements in France, Germany, the Netherlands, Spain,
 

 
Sweden, the UK, US and Japan.

 

 


 

 
• Nutraceuticals Survey: over 140 executives in food, drink, ingredients,
 

 
and pharmaceutical companies were interviewed, providing insight into the expectations
 

 
of those driving the industry.

Chapter 1: Introduction and Definitions

Chapter 2: Industry Drivers and Dynamics

Chapter 3: 35+ Market Drivers

Chapter 4: NPD in the 35+ Market

Chapter 5: Nutraceutical Market Data

Chapter 6: Company Strategies

Chapter 7: Industry Opinion Survey

Chapter 8: Appendix – Regulatory Framework