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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Nutraceuticals - Targeting Consumers Aged 35+ |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Septembre 2000 |
Taille du document : |
154 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Nutraceuticals - Targeting Consumers Aged 35+ |
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Not only does the 35+ consumer group account for a significant and growing  
  percentage of the total population; it is also at the greatest risk of major  
  illnesses.
 
  Despite advances in medicine, many diseases such as congestive heart failure  
  and cancer are on the increase and consumers are examining the close link between  
  diet
 
  and health with renewed enthusiasm.
 
  As a result, this consumer group represents a considerable driving force behind  
  the nutraceuticals market and products offering such benefits as the prevention  
  of specific health problems (e.g. osteoporosis), or the enhancement of physical  
  and mental well-being are in great demand.
 
 
 
  Targeting Consumers Aged 35+ investigates the strategies that  
  manufacturers are adopting to meet the needs of this highly lucrative segment  
  and pinpoints emerging opportunities by category and country.
 
 
 
 
 
 
 
  WHY SHOULD YOU BUY THIS REPORT?
 
 
 
  Industry dynamics and drivers: the key manufacturer drivers, the  
  current and future market dynamics, and the means by which manufacturers target  
  consumer demands.
 
 
 
  Consumer drivers: the demographics of the 35+ age-group by country,  
  identifying key lifestyle drivers, and the resulting demands for nutraceuticals  
  products.
 
 
 
  New Product Development: analysis of 396 new product launches  
  between May 1999 and May 2000 by category, assessing the fit of new products  
  to the demands of both primary groups of consumers.
 
 
 
  Nutraceutical Market Data: new product and regional opportunities  
  in the breakfast cereals, dairy, fats and spreads, confectionery, soft drinks  
  and vitamins and mineral supplements in France, Germany, the Netherlands, Spain,  
  Sweden, the UK, US and Japan.
 
 
 
  Nutraceuticals Survey: over 140 executives in food, drink, ingredients,  
  and pharmaceutical companies were interviewed, providing insight into the expectations  
  of those driving the industry.
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Chapter 1: Introduction and Definitions
Chapter 2: Industry Drivers and Dynamics
Chapter 3: 35+ Market Drivers
Chapter 4: NPD in the 35+ Market
Chapter 5: Nutraceutical Market Data
Chapter 6: Company Strategies
Chapter 7: Industry Opinion Survey
Chapter 8: Appendix – Regulatory Framework
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PPLSEN
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