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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Nutraceuticals - Targeting Consumers Aged 35+ |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Septembre 2000 |
Taille du document : |
154 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Nutraceuticals - Targeting Consumers Aged 35+ |
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Not only does the 35+ consumer group account for a significant and growing
percentage of the total population; it is also at the greatest risk of major
illnesses.
Despite advances in medicine, many diseases such as congestive heart failure
and cancer are on the increase and consumers are examining the close link between
diet
and health with renewed enthusiasm.
As a result, this consumer group represents a considerable driving force behind
the nutraceuticals market and products offering such benefits as the prevention
of specific health problems (e.g. osteoporosis), or the enhancement of physical
and mental well-being are in great demand.
Targeting Consumers Aged 35+ investigates the strategies that
manufacturers are adopting to meet the needs of this highly lucrative segment
and pinpoints emerging opportunities by category and country.
WHY SHOULD YOU BUY THIS REPORT?
• Industry dynamics and drivers: the key manufacturer drivers, the
current and future market dynamics, and the means by which manufacturers target
consumer demands.
• Consumer drivers: the demographics of the 35+ age-group by country,
identifying key lifestyle drivers, and the resulting demands for nutraceuticals
products.
• New Product Development: analysis of 396 new product launches
between May 1999 and May 2000 by category, assessing the fit of new products
to the demands of both primary groups of consumers.
• Nutraceutical Market Data: new product and regional opportunities
in the breakfast cereals, dairy, fats and spreads, confectionery, soft drinks
and vitamins and mineral supplements in France, Germany, the Netherlands, Spain,
Sweden, the UK, US and Japan.
• Nutraceuticals Survey: over 140 executives in food, drink, ingredients,
and pharmaceutical companies were interviewed, providing insight into the expectations
of those driving the industry.
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Chapter 1: Introduction and Definitions
Chapter 2: Industry Drivers and Dynamics
Chapter 3: 35+ Market Drivers
Chapter 4: NPD in the 35+ Market
Chapter 5: Nutraceutical Market Data
Chapter 6: Company Strategies
Chapter 7: Industry Opinion Survey
Chapter 8: Appendix – Regulatory Framework
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PPLSEN
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