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| Produits Laitiers > Etude de marché sectorielle |
| Growth Strategies in Dairy |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Janvier 2001 |
Taille du document : |
160 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Growth Strategies in Dairy |
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Catering to the traditional consumption occasions of breakfast, lunch and dinner
will no longer be enough for dairy manufacturers to guarantee success in the
increasingly competitive dairy market.
As manufacturers cater more and more for the modern consumer, the reliance on
new product development will increase as the dairy manufacturers’ product
portfolio experiences unprecedented change.
Growth Strategies in Dairy provides an overview of the market followed
by comprehensive analysis of the three trends driving the market: health, pleasure,
presentation & packaging.
It identifies fast growth opportunities in each product group (52.8% of recent
yogurt launches have made health claims), illustrated by analysis of over 1200
innovative product launches from Datamonitor's Worldwide Innovations Network
and explores the impact that changing consumption occasions are having upon
the industry.
KEY BENEFITS
Market overview - an introductory section, outlining the key factors
driving innovation in the Dairy market and company profiles on four of the market
leading manufacturers - Nestle, Danone, Fromageries Bel and Suiza Foods.
Driver analysis - a detailed examination of the three drivers that will
be important for future dairy growth.
These sections will analyze in detail the importance of catering to consumer
needs for both pleasure and value-added health whilst exploring the importance
of
effective packaging and presentation techniques in order to boost product appeal.
Industry opinion survey - a comprehensive survey of 125 senior industry
executives in Western Europe and North America focusing on key innovations and
growth opportunities for the dairy industry.
Changing consumption analysis - an insight into how consumption occasions
are changing and moving away from the traditional three meals a day.
This highlights the impact this change is having upon dairy manufacturers whilst
raising new growth opportunities.
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Chapter 1: Dairy market overview
Chapter 2: Health
Chapter 3: The importance of pleasure
Chapter 4: Innovations in presentation
Chapter 5: Industry opinion survey
Chapter 6: Changing consumption occasions
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PPLSEN
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