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| Marketing - Publicité - Promotion > Etude de marché sectorielle |
| Future Innovations in Food 2001: Forward-focused NPD and Maximizing Brand Value |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Avril 2001 |
Taille du document : |
134 |
Autres informations : |
Description , Table des matières |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Future Innovations in Food 2001: Forward-focused NPD and Maximizing Brand Value |
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Future Innovations in Food 2001 looks at the changing trends in innovation
and the effect these will have on the product launch landscape, small and large
manufacturers and the food market overall.
It analyzes the product life-cycle, new product launches and the opinions of executives
in all the leading global food manufacturers to give an accurate picture of new
product development (NPD) now and in five years.
The report analyzes trends by geographic region and product market to give the
most accurate picture of manufacturer activity available today.
Analyzing product positioning by target audience and addressing the key positionings
of health, convenience and indulgence, the report will help you to analyze the
likely success of your product launching into these arenas.
Based on an industry survey addressing issues from the key types of NPD to price
and quality positionings and retail channels both now and in the future this report
is key to all those assessing NPD strategy for their product.
SOME KEY FINDINGS
1. The NPD cycle will decrease, on average, from 2.1 years to 1.3 years in
the next five years.
This will place more pressure on many manufacturers to introduce greater efficiency
into the NPD process and necessitate ingredients and packaging suppliers to play
a more central role in developing new products.
2. Senior citizens are still under-represented by new product launches in all
regions.
Some manufacturers have achieved success through the marketing of health benefits,
but there are still huge opportunities for those companies that can target
senior consumers specifically on the basis of other features and benefits.
3. Unilever is rated as the most innovative food company, followed by Nestle.
US manufacturers occupy four of the top ten leading places in the table of the
most innovative companies.
McVitie's is ranked in the top ten, despite its reduction in NPD spend, proving
that efficiency and focus, rather than straight investment provide the key to
NPD
success.
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Chapter 1: Executive Summary
Chapter 2: Market Drivers
Chapter 3: The Product Lifecycle
Chapter 4: Market Dynamics
Chapter 5: Analysis of New Product Launches
Chapter 6: Case Studies
Chapter 7: Industry Survey
Chapter 8: Conclusions
Chapter 9: Appendix
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PPLSEN
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