UK Gas Market: Lessons & Opportunities

Fourteen years of competition has made the UK gas market a country benchmark for

other countries gas markets beginning the process of liberalization.

Competition has been introduced across the midstream and downstream sectors to

provide a comprehensive and dynamic market that has moved towards a more mature

and liquid market.

The range of gas related competitive markets from industrial and commercial supply,

trading, shipping and storage markets has enabled US, Norwegian, French and German

companies to initiate themselves in a liberalized environment to gain experience

as well as capitalize on expanding revenue streams.

The development of the supply markets, with the domestic market being the first

fully liberalized market in the world, has now seen full competition for over

two years. The three-tiered industrial and commercial market spans a large cross

section of business sites that have readily accepted the ability to change gas

supplier.

This has fuelled the need for suppliers to build acceptable customer and add-on

services to meet the needs of these ever-demanding customers, to retain and develop

market share.

The recent introduction of competition in the UK gas storage market has enabled

a further competitive arena for activities closely aligned with the UK gas shipping

and trading markets.

Thus, those seeking a comprehensive overview and detailed analysis of the UK gas

market will find the necessary information to aid their business making decisions

through the benefit of The UK Gas Market.

Structure and scope

"Since the inception of competition, Ofgas has played its part in generating

awareness among domestic customers of the ability to choose their own gas supplier.

What is at issue is to build and nurture awareness, with the degree of participation

a result of awareness.

In addition to this, the growing use of the Internet will require gas companies

to market to an ever demanding click generation."

The UK Gas Market

The UK Gas Market will help you answer these key questions:

• which add-on services, in both the I&C and domestic markets, do suppliers

feel will tie in their customer base?

• how have the suppliers met the service needs of their customers and what

can the rest of Europe learn from their experiences?

• what are some of the innovative developments in customer service care?

• in what way should companies change their retention and acquisition strategies,

as markets become more developed?

• what innovative strategies are companies coming up with in order to gain

competitive advantage and increase their market shares?